• November 15, 2023
  • Brent Sausser
  • 0

The Crucial Significance of Trademarking an Influencer’s Name


In the fast-paced world of influencer marketing, an influencer’s name holds immense value. As influencers build their brand and reputation, safeguarding their identity becomes vital. This blog delves into the crucial reasons why trademarking an influencer’s name is an essential step toward protecting their brand, ensuring legal rights, and securing their future endeavors.

Understanding the Influencer’s Brand

An influencer’s name is a brand identity. A brand can be federally trademarked. A federal trademark registration refers to the process by which a person or business seeks legal protection for a trademark granted by the United States Patent and Trademark Office (USPTO). A trademark can be a word, phrase, symbol, design, or a combination of these elements that identifies and distinguishes the source of goods or services from others in the marketplace. The name you use for videos, blogs, or a social media account with followers is a service you can protect via federal trademark registration.

The influencer’s name becomes synonymous with their content, niche, and audience. It should be protected via trademark registration.

The Value of Trademarks in Influencer Marketing

Ownership of trademarks add value and credibility to an influencer’s brand. By protecting your brand you obtain exclusive rights to your influencer’s name. Basically, no one would be allowed to use something similar in your field. Thus if you were the first to use PIONEER WOMAN, no one could use PIONEER GIRL or PIONEER MAN, for example. Below are some additional benefits:

  • It provides protection from identity theft and unauthorized use of the influencer’s name.
  • Legal recourse and advantages in case of infringement or misuse.
  • Expanding business opportunities through merchandise, collaborations, or endorsements with a trademarked name.
  • Registration adds value and credibility to an influencer’s brand.

Examples of Influencer Trademarks

Several influencers and public figures have taken steps to trademark their names or certain aspects of their brand. However, specific details about recent trademark filings or approvals might have changed since then. Here are a few examples of influencers who have pursued trademark registration for their names or associated products/services:

  1. Kylie Jenner: Kylie Jenner, a prominent figure in the beauty and cosmetics industry, obtained trademarks for her name and various product lines, including “Kylie Cosmetics” and “Kylie Skin.”
  2. Kim Kardashian: Kim Kardashian, known for her reality TV stardom and entrepreneurship, has trademarked her name for various business ventures, such as beauty products, clothing lines, and mobile apps.
  3. Gary Vaynerchuk (Gary Vee): Gary Vaynerchuk, a well-known entrepreneur and social media influencer, has registered trademarks related to his personal brand and business endeavors, including “GaryVee.”
  4. Huda Kattan: Huda Kattan, the founder of Huda Beauty, secured trademarks for her beauty brand and her name, focusing on makeup and beauty-related products.
  5. Danielle Bernstein (WeWoreWhat): Fashion influencer Danielle Bernstein trademarked her blog’s name, “WeWoreWhat,” for her fashion-related content and potential merchandise lines.
  6. James Stephen “Jimmy” Donaldson (MrBeast): YouTube creator trademarked his YouTube channel “MrBeast” for entertainment services, namely, providing online non-downloadable videos.

Practical Steps for Trademarking An Influencer Trademark

Trademarking involves several practical steps to successfully register a trademark. Here is a breakdown of the practical steps for trademarking:

  1. Conduct a Trademark Search: Before filing a trademark application, conduct a comprehensive search to ensure that the proposed trademark is not already in use or registered by someone else for similar goods or services. This search helps avoid potential conflicts and rejections.
  2. Identify the Goods/Services: Clearly define the goods or services associated with the trademark. Trademarks are specific to certain categories or classes of goods/services, so identifying these accurately is crucial for the application.
    • For influencers, normally, they will file in class 41 for entertainment services, namely, providing online non-downloadable videos, class 25 for clothing, or if they sell other merchandise via a website, class 35 online retail services.
  3. Choose a Strong Trademark: Opt for a distinctive and unique trademark. Strong trademarks are more likely to be approved for registration. Avoid using generic terms or descriptions that are common within the industry.
  4. Prepare the Trademark Application: File the trademark application with the United States Patent and Trademark Office (USPTO) or the relevant national trademark office. The application includes details about the mark, its usage, and the goods/services it represents.
  5. Submit the Application: Submit the completed application along with the required filing fee to the USPTO or the relevant trademark office. Ensure that all details are accurate and complete to prevent delays or rejection.
  6. Examination Process: The trademark Office will review the application to ensure it meets all legal requirements. This examination process may involve correspondence with the trademark examiner to address any issues that arise.
  7. Publication for Opposition: If the application passes examination, it may be published in an official gazette or publication to allow others to oppose the registration if they believe it will harm their existing rights.
  8. Registration and Maintenance: If no oppositions are raised, and the mark satisfies all requirements, the trademark office will issue a registration certificate. After registration, maintain the trademark by meeting renewal requirements and using it in commerce as required by law.
  9. Consult Legal Professionals: Consider seeking guidance from trademark attorneys or professionals experienced in trademark law. They can provide valuable advice, conduct thorough searches, and assist throughout the trademark registration process.

Importance of Hiring an Influencer Trademark Attorney

As discussed in 9 above, in the realm of influencer marketing, the legal landscape can be intricate and nuanced, especially concerning intellectual property rights. For influencers considering trademarking their names, the guidance and expertise of a specialized influencer trademark attorney can be invaluable. If seeking a trademark attorney you should consider:

  1. Experience in Trademark Law: Trademark law is complex, and navigating the intricacies can be challenging without the appropriate legal knowledge. Influencer trademark attorneys specialize in intellectual property law, including trademark registration, enforcement, and protection. Their experience ensures that the trademark application process is handled accurately and efficiently.
  2. Comprehensive Trademark Searches: A skilled attorney conducts thorough trademark searches using professional databases and tools to identify potential conflicts. This helps influencers avoid costly legal disputes and rejections due to existing trademarks that may be similar to theirs.
  3. Strategic Guidance and Advice: Influencer trademark attorneys offer strategic guidance tailored to an influencer’s specific needs and aspirations. They can advise on trademark strength, registration strategies, and how best to protect the influencer’s brand.
  4. Handling Legal Formalities With the USPTO: The trademark application process involves legal formalities and specific requirements that can be daunting for someone without legal expertise. An attorney adept in this field ensures that all necessary paperwork is correctly completed and submitted to the trademark office.
  5. Enforcement and Protection: Should any infringement or unauthorized use of the trademark occur, an attorney can swiftly take legal action to protect the influencer’s rights. They can navigate cease-and-desist letters, negotiations, and, if necessary, litigation to defend the influencer’s trademark.
  6. Long-Term Legal Counsel: Beyond the initial trademark registration, an influencer trademark attorney can provide ongoing legal counsel regarding trademark maintenance, renewals, and any evolving legal needs related to the influencer’s brand.

Trademarking Your Influence: Ensuring Longevity in the Influencer Landscape

In the dynamic realm of influencer marketing, the value of trademarking an influencer’s name cannot be overstated. Securing a trademark for an influencer’s brand identity is akin to safeguarding a digital legacy, a beacon that distinguishes their unique voice in the saturated world of social media. It serves as an invaluable shield, fortifying against potential infringements, misuse, or dilution of their hard-earned reputation and market presence.

By obtaining a trademark, an influencer ensures a solid legal footing, allowing them to assert their exclusive rights over their brand identity. It creates a tangible asset, granting the influencer legal recourse and the ability to take action against any unauthorized use or attempts to capitalize on their established image. This legal protection extends beyond mere recognition; it reflects the influencer’s commitment to preserving their authenticity and ensuring their brand’s longevity.

Furthermore, trademarking an influencer’s name empowers strategic growth and diversification. With a registered trademark, the influencer gains the confidence to explore new ventures, such as merchandise lines, collaborations, or expanded service offerings. This exclusive right to their brand identity enables them to leverage their established following and capitalize on their brand equity in ways that resonate authentically with their audience.

In a landscape where an influencer’s name holds significant equity, trademark registration serves as a foundational step towards ensuring sustainable success. It’s a proactive measure that not only protects the influencer’s present endeavors but also lays the groundwork for their future innovations and expansions.

Ultimately, in an ever-evolving digital ecosystem where the boundaries of branding and content creation continuously shift, trademarking an influencer’s name emerges as a pivotal strategy. It encapsulates the essence of their influence, solidifies their unique presence, and positions them for enduring success amidst the evolving landscape of social media and influencer marketing. In this context, obtaining a trademark becomes not just a legal formality but an indispensable asset in the influencer’s arsenal, a testament to their commitment to preserving and nurturing their brand identity.