If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the CA can be expensive and arduous.
This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.
So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Barrie, Ontario.
At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with CA trademark filing, CA trademark responses, and CA trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.
Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.
Using a trademark attorney for filing in Barrie, Ontario, can significantly increase your chances of a successful registration. The CA government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.
At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.
In terms of filing a CA trademark, we provide an easy three-step process to protect your intellectual property:
1. You provide your trademark info to our team via an online form.
2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the CA Once performed, we'll send you a legal opinion letter that details our findings.
3. Sausser Summers, PC, files your CA trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.
The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the CA Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.
The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.
Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:
Check to see if your proposed trademark is registered by another entity.
Conduct research to see if another business is using the trademark for which you're applying.
Provide advice and guidance on the strength of your trademark.
Draft and submit your trademark applications and application revisions.
Advice and guidance regarding trademark maintenance and protection.
Monitor the market for unauthorized use of your trademark.
Trademark enforcement to protect you against infringement.
Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.
Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Barrie, Ontario.
Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.
In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.
For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.
Trademarks in the CA can last indefinitely, but did you know that clients in Barrie, Ontario can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.
The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.
Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.
During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.
After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.
It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.
By hiring trademark attorneys helping clients in Barrie, Ontario, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.
In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.
In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.
If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.
To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.
It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.
Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.
At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.
It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.
When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.
Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.
In summary:
Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.
With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.
If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.
As The Glendronach celebrates its 200th anniversary, the distillery’s master blender explains the science and artistry behind its oldest whisky.Dr Rachel Barrie trained as a dancer and musician before her studies in chemistry led her to the world of whisky. After finding a mentor in the late Dr Jim Swan – who she describes as ‘the Einstein of whisky’ – Barrie began to develop a strong perspective on the craft of blending and what it takes to make great single malts.“What I learned then was to...
As The Glendronach celebrates its 200th anniversary, the distillery’s master blender explains the science and artistry behind its oldest whisky.
Dr Rachel Barrie trained as a dancer and musician before her studies in chemistry led her to the world of whisky. After finding a mentor in the late Dr Jim Swan – who she describes as ‘the Einstein of whisky’ – Barrie began to develop a strong perspective on the craft of blending and what it takes to make great single malts.
“What I learned then was to look deep into nature, to look deep into science, to look deep into humanity, and then make the best judgement as to what people are going to love,” she explains to The Spirits Business.
Barrie subsequently made her mark at distilleries including Bowmore and Glenmorangie before arriving at The Glendronach in 2017. Having grown up in Aberdeenshire, she says of this appointment: “It was like coming home for me.”
“I’m from nearby Glendronach, so I always knew it. For me it’s the character of Aberdeenshire in its truest form, a stoic backbone and strength. I would describe it as a traditional, robust Highland malt with body, but also refinement. There’s a duality to that, and I think that’s what makes it really special.”
“With that body in the spirit, we also have a vinous fruitiness that you get right off the still; there’s very expressive brambles and oranges and a chocolatey character in the new make as well as hints of leather and tobacco,” she adds.
Science meets storytelling
Barrie lapses easily into discussion of harmony and duality, contrast and depth. It’s a reminder that blending spirits at this level can be as intuitive as it is scientific. Nowhere is this more evident than the way she talks about the newly-bottled The Glendronach Aged 56 Years ‘1968 Legacy’.
“There were three 0loroso refill casks that were filled on 24 September 1968, and then in 2010 they were transferred into first-fill Pedro Ximenez hogsheads. I’ve been checking in on them, obviously, in recent years.”
Barrie was born just a few months after these casks were filled, a short distance from the distillery. So, in a sense, they’ve gone on a journey together.
“One had a stewed apple and bakery kind of character, another had chocolate and black cherry, and there was another that had an incredible nuance of ancient spices. So, I decided on that combination to create this whisky.
“I had all these layers, and that vintage, to celebrate 200 years of The Glendronach. I just felt that was the way to tell this story, and I loved the timeless symphony created from these three. All exquisite on their own, but it was a richer story when they were together.”
“I wanted to get to all of Glendronach through the centuries in one whisky. Not that that’s completely possible. But you know, as close as I could get.”
Capturing 200 years of distilling history in one bottle is no mean feat. Especially when we factor in the pressure inherent to working with casks of whisky that can never be replicated.
Differences in materials, techniques and even climate in the 1960s mean that the spirit character found in those old casks will be slightly different to what The Glendronach produces today.
“Nobody’s completely got to the bottom of it. I think it must be a complete synchronicity of so many factors. The old coal-fired stills, the old maltings in the distillery, not much peat but a kind of smouldering earthiness, then there’s brewer’s yeast, different barley varieties. There’s a myriad of elements. But having said that, I think the 56-year-old is timeless.”
A brief history of The Glendronach
The Glendronach wasn’t always a flagship single malt brand. After its founding in the 19th century by a partnership of Aberdeenshire farmers headed by entrepreneur James Allardice, it was passed between various owners until the 1960s when it came under the control of William Teacher & Sons.
For the remaining years of the 20th century, it formed the heart of Teacher’s Highland Cream blended whisky. In 1996, the site was mothballed, and for a time the future of The Glendronach was uncertain.
It was only in 2008, when it was purchased by The Benriach Distilling Company, that this old Highlander began to find its character again.
After its acquisition by Brown Forman in 2016, The Glendronach began investing heavily in the Spanish oak Sherry casks that would come to define its character. The 56-year-old has been aged in both oloroso and Pedro Ximénez (PX) casks, a combination in which Dr Barrie finds yet another point of duality and balance.
“The oloroso allowed it to develop a balanced dryness and keep that earthiness and nuttiness. Obviously, from 1968 to 2010 you’re going to get a lot of oxidation, so you get a lot of top note complexity. What the PX does is almost like a polish, it integrates, elevates and just makes it more seamless.”
“Oloroso is fragrant. It lifts the fruit, but PX gives you the raisins, the dates, and the brambles. Think about the valley of the brambles; that’s why PX works so well. It just really brings out the dark fruits.”
“When I taste it, it takes me back to my earliest memories of running through the brambles and in the fields, and the earthiness of that part of Scotland. It tells me the whole story as much as could be captured in one whisky, and that was the goal.”
Looking to the future
The Glendronach’s bicentenary is marked by a £30 million (US$40.1m) project to enhance its guest experiences, double production capacity and prepare this old distillery for its third century.
“We haven’t moved anything,” Barrie explains. “We’ve just replicated four stills and put a few more wooden washbacks in. We want to make sure the story of Glendronach is honoured and guarded, and will continue into the future.”
The Glendronach Aged 56 Years is available in an edition of 200 Glencairn Crystal decanters, presented in bespoke American walnut cabinets built by designer John Galvin, of Glasgow.
It is bottled at a natural cask strength of 44.9% ABV and offered at £35,000 (US$47,809) for 700ml.
The brand recently expanded its presence in global travel retail (GTR) with the launch of The Glendronach House Editions.
Related news
Glendronach debuts GTR-exclusive line
Glendronach marks bicentennial with £35k whisky
Moving on from the ‘little’, these days Barrie Cadogan is a towering presence on the scene. A first-call collaborator for his impeccable tone and touch, and spotted on the stages of giants from John Squire to The Black Keys, our Zoom call finds him rattling around a New York hotel on a day off from his alt-blues trio’s US tour.Indeed, the 51-year-old’s work rate and visibility is such that you might not have noticed the near-decade silence from the band that made his name. Now, though, Little Barrie are back wi...
Moving on from the ‘little’, these days Barrie Cadogan is a towering presence on the scene. A first-call collaborator for his impeccable tone and touch, and spotted on the stages of giants from John Squire to The Black Keys, our Zoom call finds him rattling around a New York hotel on a day off from his alt-blues trio’s US tour.
Indeed, the 51-year-old’s work rate and visibility is such that you might not have noticed the near-decade silence from the band that made his name. Now, though, Little Barrie are back with Gravity Freeze: a sixth album whose joyous soul-rock grooves sound like a band feeling its way back to the light after a period of deep personal trauma.
Gravity Freeze has been a long time coming. How have you evolved as a player?
This is the first Little Barrie album since 2017’s Death Express – Virgil [Howe, drummer] passed away the day before the tour, so we never toured it. I’m still infatuated with the guitar. I guess it’s just honing it, seeing where your interests go. I wanted to make this album personal, try to make music that had spirit to it.
What subjects did you write about?
I wrote the title track about sleep paralysis. When I first got it, I thought I was having a fit – it was scary. But I guess this album was documenting the things we were coming out of and processing losing Virgil.
I try not to force it, but I had a conversation with my friend Jim Jones and he said songwriting is like showing up for work. Sometimes it doesn’t happen, but you have to actually show up and be ready to receive things from the universe.
All the latest guitar news, interviews, lessons, reviews, deals and more, direct to your inbox!
By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
Watch On
How did these songs come to you?
Some were written coming out of Covid. A friend of mine, who’s an artist and musician, let me use his studio in East London. He had a music setup – some drums and amps, a laptop and microphones – and I’d go in and make demos. I was surrounded by all his art equipment: brushes, glue, bits of wood, plastic and metal.
He was making sculptures, developing photographic film, it was an inspiring place. I’d close the door and just kick ideas around. Sometimes I’d start off playing a terrible bit of drums to make a loop.
Do you have favourite guitar moments?
Coralisa is kind of a groove, but the outro guitar was something different for me. Luggin’ Hurt came out good; we just carried on jamming after we’d finished the arrangement and it became this kind of cool, funky boogie. More Bad Miles Of Road had a good spirit: it’s a very rhythm-section-driven song, keeping the guitar super minimal. I wanted to make a guitar-heavy record but not a stereotypical rock record.
Watch On
Where did you make the album?
We recorded it all in a tiny mixing room in Hornsey [North London]. We tipped the sofa on its side to fit the drum kit in there, and when we were getting the drums down, because we wanted a live feel, me and Lewis [Wharton, bass] played into amp simulators, so we didn’t have any spill. Then we reamped Lewis’s bass and my guitar, and then I’d do overdubs.
What amps did you use?
One we used a lot was a custom 212 combo built for me by Frank Cooke of JPF Amps. I wanted something that was voiced more British, like the mid-’60s Marshalls that ran on KT66 tubes. They have a beautiful kind of hi-fi tone, and the way they feed back is like that ‘Beano’ sound.
Then I used my ’62 brown Fender Super, a [black-panel] Bandmaster and an old copper-panel AC30. We ran all Lewis’s bass through the JPF as well, and used the AC30 on More Bad Miles Of Road because we wanted the bass to sound blown out.
You’ve never been a massive pedal fan, have you?
There’s a couple of fuzz boxes. I used the germanium Fuzz Face, the Dennis Cornell one. That’s on Luggin’ Hurt. I used a MkIV Tone Bender. But the song Wire, that’s just the trem on the Super. We threw up a bunch of mics in this small room. So sometimes we were using closer mics, and sometimes we were opening up the more ambient mics, just to see how much air we wanted in the sound.
What were the key guitars?
It varied. On More Bad Miles Of Road, I used the white custom-built guitar I had put together a while ago [made by Philippe Dubreuille]; it’s a bit like a Jazzmaster, with P-90s and a Bigsby. I used my old Casino on Coralisa and Wire.
Luggin’ Hurt was my Black Beauty Custom with that Cornell fuzz. For December, I used my ’60s Kay Red Devil – it’s got those Speed Bump pickups. On It Isn’t Soul, it’s an Esquire into a fuzzbox as I wanted it to be kind of wiry.
Watch On
What do you like about the trio format?
There’s something exciting about the minimalism. Working with the space – there’s something liberating about it. I’ve always been as much inspired by rhythm and drums as by guitar.
So I try not to approach playing rhythmically in a rock way, y’know, I don’t really fill out songs with tracks of rhythm guitar. I tend to hold out and play around the vocal. Like More Bad Miles Of Road, I’m just singing off the bass and drums.
With a trio, you learn how to pull things back because if you go out on your first song playing at full velocity, you’ve got nowhere to go. You have to learn how to leave space.
With a lot of modern production, it feels like people just fill everything out with hundreds of tracks. The confidence in the space is something that takes a while to learn. It can feel vulnerable at first, but there’s so much dynamic scope in a trio just by holding back and not always playing at full velocity or volume.
Watch On
One key thing you have to be conscious of is that not everyone wants to play at the same volume. If I work more as a sideman with other people, the volume tends to be lower. But with bands like The The, I’m playing louder than with Little Barrie.
Probably the loudest band I’ve ever played with was Primal Scream. We were using Super Leads and cranking them. Or you might need a certain effect, like when I worked with Edwyn Collins and he used the Mu-Tron, so I had to have that in the chain.
You’re a lifelong Stone Roses fan. What was it like being in John Squire’s band with Liam Gallagher?
I never could have imagined it as a kid, with Stone Roses posters Blu-Tack’d to my wall. When I played bass on that Gallagher/Squire tour, it was a lot of fun switching hats. The parts were quite riffy and melodic.
Y’know, John said he wanted that movement from the bass because it was a single-guitar band. And the way John plays, he doesn’t need a second guitarist. He’s one of those guys – he can cover it all.
The City of Barrie is receiving $180,000 in provincial funding to help local businesses expand into international markets as tariffs continue to disrupt trade between Canada and the United States.The funding, announced by local MPPs on Friday, comes from Ontario's $40-million Trade-Impacted Communities Program (TICP), which launched last year.It will support the Export Development Initiative, which aims to help local companies identify new markets and establish international business connections as the impact of U.S. tariffs on...
The City of Barrie is receiving $180,000 in provincial funding to help local businesses expand into international markets as tariffs continue to disrupt trade between Canada and the United States.
The funding, announced by local MPPs on Friday, comes from Ontario's $40-million Trade-Impacted Communities Program (TICP), which launched last year.
It will support the Export Development Initiative, which aims to help local companies identify new markets and establish international business connections as the impact of U.S. tariffs on Canadian goods mounts.
"It means helping a neighbor. It means helping a friend. It means helping a parent, a grandparent continue to secure their job and secure our local economy," Barrie-Innisfil MPP Andrea Khanjin said.
Part of the work will include a Trade Accelerator program to be launched by Invest Barrie with the first cohort in the fall in collaboration with the Toronto Region Board of Trade, City of Orillia, and County of Simcoe.
"It will give them access to resources, expertise, there'll be mentorship that follows, and then further support as it relates to getting some market access," Stephannie Schlichter, director of Invest Barrie, told Barrie360. "We will be looking to support the facilitators and then supporting companies with getting those connection points."
The initiative will happen over two years.
Fifty per cent U.S. tariffs on Canadian exports that came into effect on Saturday morning target sectors such as dairy, alcoholic beverages, and manufactured and consumer goods (including electronics, agricultural products, and more).
Previous duties on metals, automobiles, and lumber are still in effect as well at varying rates.
As a result, diversifying clientele in international markets outside the United States will be key for many businesses moving forward.
"Part of the messaging that our companies [have] is 'where else can I take my goods where there's opportunity for me to sell?'" Stephannie Schlichter, director of Invest Barrie, told Barrie360. "This program is really designed to help them identify new targets and make the connections they need to go into those new markets and be successful."
Schlichter says businesses interested in participating will be able to apply through Invest Barrie.
The Toronto Region Board of Trade's website says that businesses looking to take part in the program must generate at least $500,000 in annual revenue or have at least $1 million in invested capital, have an established product or service with market fit, have been operating for at least two years, and be committed to dedicating time and leadership attention to export planning.
???? Listen to the daily headlines that matter most
Subscribe on Spotify, Apple Podcasts and wherever you get your podcasts to get notified of new episodes every day.
Black Controls, an industrial automation company based in Barrie, has 29 past and present clients and projects internationally — 11 of them in the United States — on its website. The company's president, Rick Black, says U.S. tariffs are increasing the cost of some goods his company purchases from south of the borded, while Canada's retaliatory tariffs could make American customers more hesitant to purchase from Canadian companies like his.
"It's not only on the exporting or the sales side of the business," he told Barrie360. "It's also on us potentially purchasing things that we used to purchase, which now have a tariff, and that obviously has an impact on existing projects... so we're still navigating that."
Black says he's "concerned" about one specific project a year in the making for which the company purchased a piece of equipment six months ago from a Michigan-based supplier that it plans to integrate when it's shipped over later this year.
Situations like that have given Black Controls more of a push to expand international partnerships outside the United States, and it plans to make use of the Trade Accelerator program.
"We're set up and we're able to execute in other parts of the world, but in terms of actually developing business and getting sales to companies that are based there, that's where this program will help us," Black added.
"If we want to grow, given the current situation with the U.S., it is something that we need to seriously consider."
Over the weekend, Google Maps hastily amended Lake Ontario, now displaying it as ‘Lake America’ in the US, with some Canadian services making the change as well. This change arrives only days after U.S. President Donald Trump issued his executive order on the matter.On Thursday, President Trump issued an order to rename Lake Ontario to Lake America in retaliation for Canada’s ongoing trade feud with the US. As a result, Google updated its Google Maps platform to reflect the change in official government sources, incl...
Over the weekend, Google Maps hastily amended Lake Ontario, now displaying it as ‘Lake America’ in the US, with some Canadian services making the change as well. This change arrives only days after U.S. President Donald Trump issued his executive order on the matter.
On Thursday, President Trump issued an order to rename Lake Ontario to Lake America in retaliation for Canada’s ongoing trade feud with the US. As a result, Google updated its Google Maps platform to reflect the change in official government sources, including the U.S. Geographic Names Information System (GNIS).
So, Google Maps now renders the change to Lake America for users in the US. The company moved quickly, much to the dismay of users online. This change is similar to when President Trump signed the executive order to change the Gulf of Mexico to the Gulf of America. For most Canadians, Google Maps will still show Lake Ontario when searching for one of the five Great Lakes of North America.
“These updates follow our long-standing policy for bodies of water with names that vary from country to country, and are starting to roll out now,” Google wrote in its post.
However, there are rare exceptions. Over the weekend, several websites for Canadian and Ontario entities began displaying Lake America on their maps. For instance, the Liquor Control Board of Ontario’s (LCBO’s) store locator, Hydro One’s outage map and GO Transit’s station finder all began rendering “Lake America.”
As reported by CBC, it appears as though these changes were made as an “error.” Speaking to the outlet, Hydro One states that it is “aware that Lake Ontario is being incorrectly labelled.” Metrolinx, the agency that owns GO Transit, also spoke to CBC on the matter. “We are actively reviewing our websites to make sure they all identify Lake Ontario by its correct name: Lake Ontario,” the company said.
We are aware that Lake Ontario is being incorrectly labeled on our outage map. The issue originates from a third-party mapping service. We are working with our vendor to correct the issue as quickly as possible and restore the proper geographic reference. We regret the error and…
— Hydro One (@HydroOne) August 30, 2026
Google Maps alternatives like Apple Maps and Waze have refrained from making any changes to Lake Ontario, even in the US. Although this may change under pressure from the US government, Apple and Waze have not folded to the changes in Trump’s flippant executive order.