If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the CA can be expensive and arduous.
This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.
So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Toronto, Ontario.
At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with CA trademark filing, CA trademark responses, and CA trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.
Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.
Using a trademark attorney for filing in Toronto, Ontario, can significantly increase your chances of a successful registration. The CA government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.
At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.
In terms of filing a CA trademark, we provide an easy three-step process to protect your intellectual property:
1. You provide your trademark info to our team via an online form.
2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the CA Once performed, we'll send you a legal opinion letter that details our findings.
3. Sausser Summers, PC, files your CA trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.
The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the CA Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.
The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.
Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:
Check to see if your proposed trademark is registered by another entity.
Conduct research to see if another business is using the trademark for which you're applying.
Provide advice and guidance on the strength of your trademark.
Draft and submit your trademark applications and application revisions.
Advice and guidance regarding trademark maintenance and protection.
Monitor the market for unauthorized use of your trademark.
Trademark enforcement to protect you against infringement.
Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.
Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Toronto, Ontario.
Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.
In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.
For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.
Trademarks in the CA can last indefinitely, but did you know that clients in Toronto, Ontario can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.
The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.
Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.
During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.
After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.
It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.
By hiring trademark attorneys helping clients in Toronto, Ontario, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.
In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.
In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.
If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.
To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.
It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.
Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.
At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.
It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.
When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.
Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.
In summary:
Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.
With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.
If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.
A big increase in gas prices is coming to Toronto and much of southern Ontario.After dropping by a total of three cents over the past two days, the price of a regular litre of gas is expected to increase by seven cents on Friday in many places, according to fuel price tracking website affordableenergy.ca.That will bring the cost of a regular litre to $1.859 in many locations, including the Greater Toronto Area, Barrie, Hamilton, and Niagara Region.In Kingston and Belleville, it’s expected to stand at $1.809 followi...
A big increase in gas prices is coming to Toronto and much of southern Ontario.
After dropping by a total of three cents over the past two days, the price of a regular litre of gas is expected to increase by seven cents on Friday in many places, according to fuel price tracking website affordableenergy.ca.
That will bring the cost of a regular litre to $1.859 in many locations, including the Greater Toronto Area, Barrie, Hamilton, and Niagara Region.
In Kingston and Belleville, it’s expected to stand at $1.809 following a seven-cent jump.
The cost of premium is also expected to increase in many places.
It will stand at $2.179 per litre in the GTA and Barrie on Friday, and $2.109 in Kingston and Belleville following a seven-cent increase.
Hamilton and Niagara will see it priced at $2.129 following an expected five-cent spike.
The price of diesel, meanwhile, has been on the rise over the past few days and another jump is expected on Friday.
Affordableenergy.ca says in the Greater Toronto Area, diesel went up by five cents on Wednesday, six cents on Thursday, and is expected to go up by another three cents on Friday, bringing it to $2.589 per litre.
Overall, that’s a 14-cent jump over three days in the GTA.
The national average for a regular litre of gas will stand at $1.889 come Friday, marking a 5.9-cent increase from Thursday.
Of the cities it reports on, affordableenergy.ca says the most expensive regular gas could be found in St. John’s on Friday, where it will stand at $2.213 per litre following a seven-cent increase overnight.
The cheapest gas will be in Edmonton at $1.629 per litre (that’s after an expected nine-cent increase overnight).
Toronto Mayor Olivia Chow has announced plans to increase the number of Toronto Public Library museum attraction passes available to families across the city if re-elected.In a campaign statement Saturday morning, Chow said an additional 1,000 family passes will be made available each month to Toronto residents.The Toronto Public Library pass was first introduced in 2007 and allows residents to visit cultural centres and museums across the city, including the Art Gallery of Ontario, Aga Khan Museum, Toronto Zoo and Royal Ontari...
Toronto Mayor Olivia Chow has announced plans to increase the number of Toronto Public Library museum attraction passes available to families across the city if re-elected.
In a campaign statement Saturday morning, Chow said an additional 1,000 family passes will be made available each month to Toronto residents.
The Toronto Public Library pass was first introduced in 2007 and allows residents to visit cultural centres and museums across the city, including the Art Gallery of Ontario, Aga Khan Museum, Toronto Zoo and Royal Ontario Museum.
“Taking the family out to a museum can cost you over $100 in admission tickets. It’s just so expensive. I will make it much easier for families to take advantage of what Toronto has to offer, for free,” Chow said in the statement.
The announcement comes as the Toronto mayoral election campaign continues.
While speaking to reporters in North York, mayoral candidate Brad Bradford said that he supports the program and its expansion, but that Chow’s annoucenment was only commitment to make a request.
“Let’s be clear, what Olivia announced today was a request to the Rom and to Library Foundation to add more free passes, and of course, I am happy to make a request and and would be a champion for more additional passes from the ROM and Library Foundation,” Bradford said.
“But that is a commitment to make a request, and honestly, when I saw the announcement this morning, what that showed me was Olivia Chow has no ideas for Toronto.”
Candidate Chris Alexander also spoke to Scarborough residents and reporters detailing his plan on building more affordable housing units in the city.
The Toronto mayoral election is set for Oct. 27.
The Ontario government increased its minimum wage rate by 35 cents on Thursday, raising it from $17.60 to $17.95 an hour.“Ontario’s workforce is our greatest advantage, and their hard work, skill and dedication keep our province moving forward every day,” said Trevor Jones, Minister of Labour, in a media release.“As families and workers face higher costs and businesses navigate changing trade environments, today’s minimum wage increase will help workers keep pace with global economic uncertainty wh...
The Ontario government increased its minimum wage rate by 35 cents on Thursday, raising it from $17.60 to $17.95 an hour.
“Ontario’s workforce is our greatest advantage, and their hard work, skill and dedication keep our province moving forward every day,” said Trevor Jones, Minister of Labour, in a media release.
“As families and workers face higher costs and businesses navigate changing trade environments, today’s minimum wage increase will help workers keep pace with global economic uncertainty while maintaining a predictable approach that businesses can plan for.”
Under the Employment Standards Act, Ontario’s minimum wage rate is adjusted annually on Oct. 1. The government says this increase will benefit more than 700,000 workers across the province.
This annual increase is tied to the Ontario Consumer Price Index (CPI) of 1.9% and marks the second-highest rate among provinces. The government says a worker earning the minimum wage and working 40 hours per week will see an annual pay increase of about $728.
Your noon-hour look at what's happening in Toronto and beyond.
Article content
CPI represents changes in prices as experienced by consumers. It measures price change by comparing, through time, the cost of a fixed basket of goods and services. Goods and services in that ‘basket’ include food, shelter, transportation and household expenses.
But some advocates for a higher minimum wage say the increase is not enough to maintain the basics.
“Workers across the province will take home a little more pay, but not enough to provide their families with a better standard of living,” said a report from the Canadian Centre for Policy Alternatives. “The new rate is well below a living wage and, in most cities, further below than it was last year.”
According to the CCPA study, the current living wage rate in Toronto is $27.20, $9.25 higher than the new minimum wage.
“We need to look at the bigger picture: the gap between the minimum wage and what workers actually need to live and support themselves and their families, and that gap still is significant and not keeping up with the rates Ontarians need to have a living wage,” said a spokesperson at Living Wage Ontario.
According to the CCPA, a living wage “lifts workers and their families out of poverty by supplying employers with an hourly wage that they must pay in a specific geographic area so that a family can make modest ends meet. Next to the minimum wage, which remains inadequate, the living wage is a powerful tool to fight working poverty.”
The minimum wage is also rising in five other provinces, with P.E.I. boosting its minimum to $17.30, Nova Scotia moving its floor to $17, the Manitoba minimum going up to $16.40, and the Saskatchewan minimum now at $15.70. Nunavut lifted its minimum wage on Sept. 1 and leads the country at $20.17 an hour.
Alberta maintains the country’s lowest minimum wage at $15 an hour. Alberta hasn’t increased its minimum wage since 2019.
The Toronto Region Board of Trade is urging the province to amend zoning and building code rules as it says Ontario is on pace to fall well short of its goal of getting at least 1.5 million new homes built by 2031.In a report published Thursday, the board said the target is unachievable by the current deadline, which was set by the provincial government in 2022, even if housing production increases over the next five years. Based on budget forecasts, Ontario is projected to fall more than 550,000 homes short of the pace needed by 2029...
The Toronto Region Board of Trade is urging the province to amend zoning and building code rules as it says Ontario is on pace to fall well short of its goal of getting at least 1.5 million new homes built by 2031.
In a report published Thursday, the board said the target is unachievable by the current deadline, which was set by the provincial government in 2022, even if housing production increases over the next five years. Based on budget forecasts, Ontario is projected to fall more than 550,000 homes short of the pace needed by 2029, according to the analysis.
"We already had a massive gap. It was called the housing crisis for a reason," said board president and CEO Giles Gherson in an interview.
"There's been a lot of effort and a lot of work gone into, 'How do we close this housing gap? How do we build houses faster?' But the disappointing part of it is that the gap remains very, very large."
The board said that even if ambitious reforms were adopted immediately, municipalities would need to update plans, amend zoning bylaws, align infrastructure investments, service land, and process applications. Those steps could take years, making the 2031 goal unrealistic.
Gherson said the key to unlocking new development at a quicker pace is through regulatory changes.
WATCH | Ontario has been off-track to meet its goal for years:
Updated numbers show the Ontario government once again failed to meet its goal for housing starts, even with new ways of counting them. CBC's Lorenda Reddekopp has the details — and reaction.
He described rules around zoning and building codes as "very fragmented" across the province, and "out of date." In Toronto alone, builders face dozens of different requirements across the city, which makes it difficult to standardize production.
"It really adds a huge amount of cost and delay to housing development and that impacts the ability for the city to attract and retain our workforce that we need," he said.
"But also, we know it is impacting the social fabric as the next generation sees home ownership as really a pipe dream, and that's a really big problem."
The report said Ontario should develop a provincial zoning code that provides every municipality the same framework and terminology.
That code could set a baseline of what housing types can move forward without special approval, starting with townhouses and multiplexes. The standard could also establish provincewide limits on the rules that most often block housing, such as parking, setbacks, lot coverage, height, density, and how far upper storeys must step back.
Meanwhile, it recommended key changes around building codes, saying there should be an assessment of every requirement for the cost it imposes to build, run and maintain over the life of the building. The report also proposed allowing single-stair buildings up to six storeys, along with smaller elevators in smaller buildings, as long as safety and accessibility are still prioritized.
Gherson said other cities in Canada are proof that a less patchy model can lead to meaningful housing growth. He pointed to Edmonton, where he said it's more common see multiplexes in different types of neighbourhoods.
"Where we'll have single-family dwellings on major roads, they'll have a lot of these multiplexes and the reason is they have more flexible permissive zoning and they don't have as many zoning codes," he said. "There's a city that's been a fast-growth city for the last five decades ... so we need to look to other places that have been successful."
The call for action comes as affordability challenges persist for Toronto's housing market, even as prices have been on the decline over the past year.
Last month, the Toronto Regional Real Estate Board said the average selling price in the Greater Toronto Area stood at $993,410 for August, down 2.7 per cent year-over-year, while the composite benchmark price, meant to represent the typical home, was down 4.5 per cent.
But the trade board's report said housing remains out of reach for many residents, especially compared with past decades. It said that between 2006 and 2025, Toronto-area home prices, as measured by the composite price, increased by around 187 per cent. That significantly outpaced the cumulative increase for inflation over that time, which was around 51 per cent.
"Durable affordability depends on increasing the supply of homes," the report said.
"Without continued housing construction, recent affordability gains are likely to prove temporary."
What to knowOntario’s new minimum and student wages are increasing today. But the $1.05 gap between student and adult minimum wages remains, sparking debate: in 2026, should students still be paid less for the same work?On Oct. 1, Ontario’s minimum wage increased 35 cents from $17.60 to $17.95. The student minimum wage went up 30 cents, from $16.60 to $16.90.The Workers Action Centre says the increase is not enough in an Instagram post.“We know this is not enough. The yearly minimum wage cost-o...
Ontario’s new minimum and student wages are increasing today. But the $1.05 gap between student and adult minimum wages remains, sparking debate: in 2026, should students still be paid less for the same work?
On Oct. 1, Ontario’s minimum wage increased 35 cents from $17.60 to $17.95. The student minimum wage went up 30 cents, from $16.60 to $16.90.
The Workers Action Centre says the increase is not enough in an Instagram post.
“We know this is not enough. The yearly minimum wage cost-of-living adjustments we won in 2014 lag behind what workers need,” the caption reads in part.
So Now Toronto asked residents for their thoughts on the minimum-to-student wage pay gap, and whether they believe student wages should still exist.
Toronto resident Wuu H. says student wages shouldn’t exist.
“People are already financially struggling, especially living in Toronto… So to have a student wage that is lower than minimum wage… I don’t really understand why that’s even a thing,” she told Now Toronto.
Wuu adds that many people under 18 still have expenses like rent or their own phone bills, so that $1.05 gap matters.
“You have to understand that there are multiple spaces that people are in. So to lower the wage just because people may have less expenses is kind of oblivious and a little bit ignorant,” she said.
Toronto resident Alfred T. says students and adults should be making the same minimum wage.
“They should be paid equally. Just because you’re a student doesn’t mean you’re any less than an adult,” Alfred told Now Toronto.
He added that whether someone lives with their parents, with a single parent, alone, or in any other situation, their status doesn’t matter — they’re doing the same work as everyone else in that job.
Toronto resident Mike T. says students need to save up more than anything if they choose to pursue post-secondary education.
“They’re students, they’re going to be saving up for their education… They are making Canada better overall by getting a post-secondary education,” Mike said.
“If one person is doing a job that’s paid minimum wage and another person is doing the same job that’s paid student wage, that’s not fair,” he added.