If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.
This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.
So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Sherbrooke, Quebec.
At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.
Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.
Using a trademark attorney for filing in Sherbrooke, Quebec, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.
At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.
In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:
1. You provide your trademark info to our team via an online form.
2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.
3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.
The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.
The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.
Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:
Check to see if your proposed trademark is registered by another entity.
Conduct research to see if another business is using the trademark for which you're applying.
Provide advice and guidance on the strength of your trademark.
Draft and submit your trademark applications and application revisions.
Advice and guidance regarding trademark maintenance and protection.
Monitor the market for unauthorized use of your trademark.
Trademark enforcement to protect you against infringement.
Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.
Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Sherbrooke, Quebec.
Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.
In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.
For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.
Trademarks in the U.S. can last indefinitely, but did you know that clients in Sherbrooke, Quebec can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.
The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.
Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.
During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.
After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.
It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.
By hiring trademark attorneys helping clients in Sherbrooke, Quebec, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.
In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.
In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.
If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.
To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.
It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.
Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.
At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.
It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.
When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.
Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.
In summary:
Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.
With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.
If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.
Social SharingThis First Person column is written by Estefania De La Concha, who lives in Montreal. For more information about First Person stories, see the FAQ.When I first arrived in Montreal in February 2016, straight from the tropical heat of Venezuela, I was in awe of the city lights on the ride from the airport to my cousin's place, where I'd spend my first few nights. I wa...
This First Person column is written by Estefania De La Concha, who lives in Montreal. For more information about First Person stories, see the FAQ.
When I first arrived in Montreal in February 2016, straight from the tropical heat of Venezuela, I was in awe of the city lights on the ride from the airport to my cousin's place, where I'd spend my first few nights. I was mesmerized by the beauty of the buildings and excited about the life I was about to build.
For nine years, Montreal was where I rooted myself. I travelled outside of the city, but I always looked forward to coming back. I'd feel a rush of emotion every time I passed the Jacques Cartier Bridge and glimpsed La Ronde or the Olympic Stadium from the bus or car window, thinking, "Yes, this is home."
Throughout this time, I was enriched by the presence of many cultures. I partied, tried foods I didn't know existed, made lifelong friends, expanded my horizons and hiked Mount Royal more times than I could count. For years, I couldn't imagine living anywhere else, and I was the one wondering why anyone would ever want to leave.
Then came the pandemic, and the excitement of urban life faded. I couldn't enjoy it as I used to, so, like many others, I turned to nature to keep my sanity. Every weekend meant escaping Montreal to discover new hiking trails, cross-country skiing, ice skating and paddle boarding. I'd do anything to be outside, in nature, moving and breathing.
What started as a coping mechanism quietly became an essential part of my identity and my sense of belonging.
Ever since returning to "normal" in 2023, the city I once loved has constantly reminded me that my soul is craving something different. I feel the heavy weight of concrete on my shoulders — the noise, the traffic, the chaos, the endless construction and a growing sense of insecurity that wasn't there when I arrived. I still remember walking home alone at 3 a.m. through the Plateau Mont-Royal after a night out, feeling lucky to live in a city where a woman could do that safely. Now, even in daylight, I move with more caution — a habit I thought I'd left behind.
It's like living in a constant state of overstimulation: crowded streets, rushing strangers, everyone moving fast to get somewhere that seems important but probably isn't.
Even the escapes that once recharged me have started to feel more like a burden. On Saturday mornings, it often takes over an hour to get out of Montreal and then another hour or two on the highway before I can even begin my hike. I've explored almost every trail in and around the city. I know the familiar climbs and the lookout points by heart. I'm grateful for them, but I'm also ready for something new, and I crave the spontaneity that doesn't require four-hour round trips.
Now, after years of watching prices rise and apartments shrink, the idea of living somewhere with more space, less financial pressure and easier access to nature feels like a relief.
In a few weeks' time, I'll be moving to Sherbrooke in Quebec's Eastern Townships, a place where trailheads begin just minutes from home, and bike paths run along the Magog and Saint-François rivers.
When I tell people I'm leaving, their reactions are often laced with concern or skepticism.
"You'll regret it." "Why Sherbrooke? There's nothing there." These are the most common reactions. Once, a friend laughed and said, "If nobody outside Canada knows Sherbrooke, is it even a city?" It was meant as a joke — but beneath the laughter was a strong statement rooted in a worldview that perceives fast-paced urban life as inherently more valuable than a quieter, slower one with deeper roots and more space to breathe.
I don't blame them. Like many others, I grew up in a society that taught me success meant chasing big cities and striving for more — more money, recognition and shiny things. I know their reactions come from a place of care, but they often reveal more about their fears than my decision. It's not really about Sherbrooke. It's about what leaving the city represents: the possibility that a different life might be just as valid.
Montreal once felt like everything I had hoped for: a safe place to rebuild my life, far from the instability I had experienced in my homeland, and alongside family members already established here. And for nearly a decade, the city gave me everything I needed. It allowed me to immerse myself in a diverse, dynamic world. I felt connected, alive and full of potential. But over time, my needs shifted.
Part of me already misses it, even though I haven't left yet. I find myself walking familiar streets, savouring everyday scenes, knowing they might not be mine much longer. Nostalgia came as an unexpected guest, not because I doubt my decision, but because goodbyes are never that simple.
Choosing to leave isn't about rejecting Montreal or choosing Sherbrooke; it's about honouring who I am today, recognizing that I've grown and trusting that it's OK to want something different now — even if someday, life calls me back.
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Freelance contributor
Estefania is a Venezuelan Canadian writer who explores identity, relationships and life’s complexities. When she’s not writing, she's enjoying the outdoors and expressing her creativity through drawing.
By William CrooksLocal Journalism InitiativeA wave of concern has emerged from Sherbrooke’s Muslim community following a recent city council decision that prevents religious activities from taking place at the city-owned Centre de foires. The vote, which ended 8–6 against allowing such events, has sparked disappointment and prompted renewed calls for dialogue and change.Mohamed Soulami, a well-known advocate and director of Actions Interculturelles, expressed his dismay in an...
By William Crooks
Local Journalism Initiative
A wave of concern has emerged from Sherbrooke’s Muslim community following a recent city council decision that prevents religious activities from taking place at the city-owned Centre de foires. The vote, which ended 8–6 against allowing such events, has sparked disappointment and prompted renewed calls for dialogue and change.
Mohamed Soulami, a well-known advocate and director of Actions Interculturelles, expressed his dismay in an interview following the May 6 council meeting, where nearly a dozen community members spoke out. “It creates great damage for us,” he said, noting the ban affects a large population that has used the space for key community gatherings, particularly for the two major Muslim holidays celebrated annually.
Soulami clarified that Actions Interculturelles is a non-religious organization that works with many cultural groups—francophones, anglophones, Indigenous peoples, and newcomers from countries like Vietnam and former Yugoslavia. Its work promotes integration and community building. “We need to be in a place where we can live well together,” he said.
The issue revolves around access to public space. Soulami explained that past religious celebrations at the Centre de foires have drawn thousands, far more than local mosques can accommodate. “A room for 800 or 1,000 people is not enough—often it’s 3,000 or 4,000 people who gather,” he said, adding that holding the celebrations in a large, neutral venue avoids disturbing residential areas and supports social harmony.
Community voices at the council meeting echoed this point, calling the celebrations “a bit like Christmas for the children,” complete with games, refreshments, and cultural festivities. Many were disheartened to learn that such gatherings would no longer be permitted in a municipal facility.
While the city’s policy shift stems from the legal implications of Quebec’s Law on State Secularism and the full municipalization of the Centre de foires following the dissolution of Destination Sherbrooke, critics like Soulami argue that “nothing in the law” requires a ban. He views the current policy as potentially discriminatory and lacking a legal foundation.