If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the CA can be expensive and arduous.
This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.
So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Whitby, Ontario.
At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with CA trademark filing, CA trademark responses, and CA trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.
Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.
Using a trademark attorney for filing in Whitby, Ontario, can significantly increase your chances of a successful registration. The CA government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.
At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.
In terms of filing a CA trademark, we provide an easy three-step process to protect your intellectual property:
1. You provide your trademark info to our team via an online form.
2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the CA Once performed, we'll send you a legal opinion letter that details our findings.
3. Sausser Summers, PC, files your CA trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.
The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the CA Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.
The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.
Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:
Check to see if your proposed trademark is registered by another entity.
Conduct research to see if another business is using the trademark for which you're applying.
Provide advice and guidance on the strength of your trademark.
Draft and submit your trademark applications and application revisions.
Advice and guidance regarding trademark maintenance and protection.
Monitor the market for unauthorized use of your trademark.
Trademark enforcement to protect you against infringement.
Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.
Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Whitby, Ontario.
Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.
In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.
For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.
Trademarks in the CA can last indefinitely, but did you know that clients in Whitby, Ontario can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.
The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.
Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.
During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.
After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.
It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.
By hiring trademark attorneys helping clients in Whitby, Ontario, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.
In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.
In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.
If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.
To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.
It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.
Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.
At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.
It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.
When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.
Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.
In summary:
Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.
With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.
If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.
Post NowAnn Marie Fennell (Crawford) ObituaryAnn Marie FennellAnn Marie Fennell, passed away peacefully in her home surrounded by her family, August 8th, 2026 at the age of 57. Stoic, resilient, and incredibly brave, Ann faced cancer with a strength that inspired everyone she touched.Ann was born September 24th, 1968 in Hamilton, Ontario. She was the youngest of four siblings. As a young girl, she loved learning, and spent her summers with her family in New Brunswick. Throughout her w...
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Ann Marie Fennell
Ann Marie Fennell, passed away peacefully in her home surrounded by her family, August 8th, 2026 at the age of 57. Stoic, resilient, and incredibly brave, Ann faced cancer with a strength that inspired everyone she touched.
Ann was born September 24th, 1968 in Hamilton, Ontario. She was the youngest of four siblings. As a young girl, she loved learning, and spent her summers with her family in New Brunswick. Throughout her work life, she wore many hats: police trainee, server, medical secretary, Sears manager, and eventually curated a home daycare. She successfully ran her business for 20 years, where she had a hand in raising many, many neighbourhood kids. This also allowed her to be home with her children, a decision she was always very confident and proud of. As a mom, Ann thrived. She created memories around the dinner table, the pool, the bonfire, the cottage, road trips, her kids' schools, and so much more. She had a unique and close bond with each of her girls, so much so that in their adulthood, she’d spend hours on the phone receiving back to back calls from her daughters.
She will be remembered for her outgoing, fearless, kind, and fun personality. Ann had a gift for bringing people together. Whether it was a holiday party, a family celebration, a pool day, or a simple card night, she loved creating opportunities to gather with good music and tasty food. With her unforgettable playlists, impressive dinners, delicious margaritas, and warm, welcoming home, she made everyone feel cared for and seen. Ann loved planning an adventure as much as she enjoyed experiencing them. In recent years she loved exploring Mexico, camping with her husband, swimming with her daughters (and all their friends), laughing at her two cats, going for walks with her best friend, and surprise visits to see her “grand fur babies”.
Her legacy will live on through those she loved and shaped. She will be lovingly remembered by her love and life partner, her husband Rob Fennell. Together, they raised four beautiful daughters Casey Maxwell (Scott), Katrina Hajnal (Kyle), Camryn Fennell (Justin) and Kailee Fennell (Maddy). Ann was predeceased by her parents Joan and Harry Crawford and she will be deeply missed by her three siblings, Stephen, Susan, and David and her extended family, friends and fur babies who filled her world with joy and love.
In honour of Ann, there will be a celebration of life in the backyard of her home located at 95 Padfield Drive in Bowmanville on Saturday, September 26th, 2026, beginning at 4:00pm. The family welcomes you to stop by and share a story as we gather to remember Ann Fennell and all the great memories that we will cherish forever.
This is a paid press release. Contact the press release distributor directly with any inquiries.Toronto, Ontario--(Newsfile Corp. - July 10, 2026) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging restaurant brands, is pleased to announce the grand opening of its newest Heal Wellness ("Heal") location located at 370 Taunton Road East, Unit 7, in Taunton Gardens, Whitby, Ontario, t...
This is a paid press release. Contact the press release distributor directly with any inquiries.
Toronto, Ontario--(Newsfile Corp. - July 10, 2026) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging restaurant brands, is pleased to announce the grand opening of its newest Heal Wellness ("Heal") location located at 370 Taunton Road East, Unit 7, in Taunton Gardens, Whitby, Ontario, this Saturday, July 11th, 2026. This location will see Heal join anchor tenants such as LA Fitness & Farm Boy. Heal Wellness is a fast-growing quick-service restaurant ("QSR") brand specializing in fresh smoothie bowls, açaí bowls, smoothies, and other better-for-you menu offerings built around clean ingredients and an active lifestyle.
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Heal Wellness continues to gain momentum as consumer demand for functional, wellness-focused QSR concepts grows across both urban and suburban markets. With its strong brand positioning, scalable format, and expanding franchise pipeline, Heal is well positioned to deepen its footprint across Ontario and other key Canadian regions.
"Opening Heal in Whitby marks another milestone in our Ontario expansion strategy," said Sean Black, Chief Executive Officer of Happy Belly Food Group. "Whitby represents a strong, community-oriented market with attractive demographic fundamentals, continued residential growth, and consistent daily traffic driven by families, professionals, students, commuters, and health-conscious consumers. Located in the heart of Durham Region, Whitby benefits from established neighborhoods, growing new communities, strong commuter connectivity, active retail corridors, and access to major transportation routes serving the broader GTA. The market's mix of residential density, schools, fitness, service, grocery, and restaurant uses supports steady visitation throughout the day and aligns well with Heal's functional, grab-and-go offering. These characteristics make Whitby an ideal location for Heal and support our confidence in the brand's sustainable, long-term unit performance."
Happy Belly 2
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"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading acai and smoothie bowl brand," said Sean Black. "With 44 locations now open and more than 164 in development, Heal remains a key driver of growth within Happy Belly's broader portfolio of 686 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction, and operation. We continue to build a predictable and disciplined growth engine designed to create long-term shareholder value."
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The Town of Whitby has directed staff to look at how it can “proactively position itself” to attract defence contractors, defence-related manufacturers, advanced manufacturers and companies within the Canadian defence and security supply chain as the country and its NATO allies prepare to invest trillions in national security projects in the coming years,The big boost in defence spending and procurement is expected to create “substantial opportunities” for manufacturers, technology companies, engineering firms,...
The Town of Whitby has directed staff to look at how it can “proactively position itself” to attract defence contractors, defence-related manufacturers, advanced manufacturers and companies within the Canadian defence and security supply chain as the country and its NATO allies prepare to invest trillions in national security projects in the coming years,
The big boost in defence spending and procurement is expected to create “substantial opportunities” for manufacturers, technology companies, engineering firms, logistics providers and other businesses within the supply chain and Whitby wants a piece of the action, a report delivered to council this week declared.
The expansion of Canada’s defence-industrial capacity represents not only a national security imperative but also an important economic-development opportunity for Ontario communities capable of attracting defence contractors and advanced manufacturers, council heard, with the “uncertainty” of the country’s current relationship with the United States also cited as an incentive to “combat tariffs, protect the local economy and keep jobs.”
Councillor Niki Lundquist, however, cautioned her colleagues Monday to pump the brakes just a little and consult with the community before getting too deep into what one of her constituents called a “war machine.”
Lundquist, who said she understands the need for jobs, but if defence contracts are something the town is “actively pursuing,” there should at least be community consultation on the subject.
“We should ensure the community is aware because of the nature of the industry as this is not a neutral position,” she said. “That is not an unreasonable request.”
“There are many members of the community who have strong views on this and I think they should be able to weigh in.”
Whitby Mayor Elizabeth Roy noted that several businesses in the town already have defence contracts – “it’s already here” before council unanimously approved a motion to direct staff to prepare an interim report for examining how the town can attract more military-related business.
The goal of the report is to identify the types of defence-sector businesses that could reasonably be attracted to Whitby, including but not limited to:
Officials in neighbouring Oshawa have been very vocal about offering its expertise for its own share of the future opportunities and affirmed earlier this year its commitment to working with provincial and federal partners, industry, and post‑secondary institutions to “turn policy into tangible capability.”
“Oshawa is uniquely positioned to support and accelerate the province’s defence industrial objectives through our Integrated National Defence Innovation Corridor,” Oshawa Mayor Dan Carter said, citing an initiative launched in 2025 that connects defence manufacturing, distribution, R &D, training and border security in an integrated corridor.
Ontario Tech University’s Automotive Centre of Excellence in Oshawa recently received a $5-million federal investment to expand its capabilities into a Canadian defence technology hub, creating an important potential research, testing, innovation and commercialization partner for businesses throughout Durham Region.
Canada announced it will invest $81 billion over five years to support its defence commitments, including reaching NATO’s five per cent of GDP spending target by 2035.
Queen’s Park responded by declaring its intention to develop its first-ever Ontario Defence Industrial Strategy to ensure the province’s workers and businesses are proactively positioned to support Canada and its allies in securing defence, scaling up production and capturing long-term economic benefits, including job creation and economic growth.
The province is targeting 43,000 new jobs over the next ten years to meet national defence targets by retooling factories and re-skilling workers in trade-disrupted sectors, dispersing high-value skills to the broader economy, and helping businesses pivot to defence production for dual use applications.
Ontario projects that meeting its objectives would contribute more than $6 billion to the province’s GDP and $400 million in annual tax revenue by 2035.
Under the terms of the new NATO Defence Investment Pledge, governments are permitted to invest 1.5 per cent of their five per cent commitment into infrastructure projects, such as cyber defence, supply chain resilience, military base construction, logistics and defence innovation that would have spillover benefits for Ontario’s broader economy.
The remaining 3.5 per cent, equivalent to approximately $150 billion annually, would go toward core defence spending, including equipment, personnel and munitions, allowing Canadian companies to bid on large-scale defence projects that will be supported by loans to EU member states of up to $244 billion.
Ontario projects that meeting its objectives would contribute more than $6 billion to the province’s GDP and $400 million in annual tax revenue by 2035.
Oshawa, Whitby and the rest of Durham Region want to be well positioned to take on a major share of that business.
The municipal election is just around the corner.Candidates vying for your vote on Oct. 26 are canvassing neighbourhoods, weighing in on local issues, listing their priorities and sharing their platforms at events and on social media.Election signs peppered throughout the community promote individual candidates. They also serve as a reminder to voters of their choices on the ballot.ARTICLE CONTINUES BELOW But making an informed choice isn’t always easy.Not feeling informed enough is often why many sa...
The municipal election is just around the corner.
Candidates vying for your vote on Oct. 26 are canvassing neighbourhoods, weighing in on local issues, listing their priorities and sharing their platforms at events and on social media.
Election signs peppered throughout the community promote individual candidates. They also serve as a reminder to voters of their choices on the ballot.
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But making an informed choice isn’t always easy.
Not feeling informed enough is often why many say they didn’t vote.
And that number is on the rise.
The average voter turnout in Ontario’s 2022 municipal election was less than 33 per cent — down from 38.3 per cent in 2018.
Voting is a civic duty that is vital to the health of local democracy.
“Strong civic participation not only ensures that municipal priorities and spending better align with the wants and needs of residents, voter turnout correlates with social cohesion, greater involvement in volunteering and other civic activities and better public health outcomes,” said Lee Ann Waterman, Metroland’s vice-president of editorial and group publisher of the company’s community brands. “Getting informed and getting out to vote is an investment in a thriving community,”
That’s why, in addition to providing you with comprehensive municipal election coverage, we’ve partnered with the Toronto Star and Vox Pop Labs to launch Vote Compass.
This free, easy-to-use tool brings together the expertise of journalists, academics, data analysts and a custom AI system to provide voters in Ontario’s 50 largest municipalities, including in Ajax, Clarington, Oshawa, Pickering and Whitby, an opportunity to compare their views with those of local candidates looking to represent them.
Through a series of policy statements, you’ll weigh in on issues local to your community. Vote Compass will show you how your position aligns with the candidates vying for your support.