Sausser Summers, PC

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Trademark Attorney Working With Clients in Mississauga, Ontario

If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the CA can be expensive and arduous.

This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.

So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Mississauga, Ontario.

At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with CA trademark filing, CA trademark responses, and CA trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.

Trademark Attorney Working With Clients in Mississauga, Ontario
Sausser Summers, PC: Simplifying the CA Trademark Process
Do I Really Need a Trademark Attorney for Protecting My Business in Mississauga, Ontario?
Additional Benefits of Using a Trademark Attorney
Steps to Renew Your Trademark
How to Avoid Having to Refile Your Trademark

Sausser Summers, PC: Simplifying the CA Trademark Process

Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.

Using a trademark attorney for filing in Mississauga, Ontario, can significantly increase your chances of a successful registration. The CA government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.

At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.

In terms of filing a CA trademark, we provide an easy three-step process to protect your intellectual property:

1. You provide your trademark info to our team via an online form.

2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the CA Once performed, we'll send you a legal opinion letter that details our findings.

3. Sausser Summers, PC, files your CA trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.

The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Online Trademark Attorney Mississauga, Ontario

The bottom line?

At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

FILE A TRADEMARK NOW

Do I Really Need a Trademark Attorney for Protecting My Business in Mississauga, Ontario?

It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the CA Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.

The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.

FILE A TRADEMARK NOW

Call us (843) 654-0078

Additional Benefits of Using a Trademark Attorney

Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:

Check to see if your proposed trademark is registered by another entity.

Conduct research to see if another business is using the trademark for which you're applying.

Provide advice and guidance on the strength of your trademark.

Draft and submit your trademark applications and application revisions.

Advice and guidance regarding trademark maintenance and protection.

Monitor the market for unauthorized use of your trademark.

Trademark enforcement to protect you against infringement.

Online Trademark Lawyer Mississauga, Ontario

Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.

What About Online Filing Services?

Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Mississauga, Ontario.

Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.

In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.

For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.

Understanding Trademarks Over Time

Trademarks in the CA can last indefinitely, but did you know that clients in Mississauga, Ontario can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.

The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.

FILE A TRADEMARK NOW

Call us (843) 654-0078

Steps to Renew Your Trademark

Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.

During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.

After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.

It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.

By hiring trademark attorneys helping clients in Mississauga, Ontario, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.

Losing Your Trademark Rights Through Abandonment

In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.

Losing Your Trademark Rights Through Inappropriate Licensing

In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.

How to Avoid Having to Refile Your Trademark

If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.

To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.

It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.

Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.

What Makes an Online Trademark Attorney Great?

At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.

FILE A TRADEMARK NOW

It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.

When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.

Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.

In summary:

Be sure you're using a licensed trademark attorney helping clients in Mississauga, Ontario.
It's best to work with a trademark lawyer who has years of experience filing trademarks.
Ensure that your trademark lawyer is willing to provide ongoing notifications relating to your trademark application process.

Trademark Registration Lawyer Mississauga, Ontario

Trademark Attorneys Working Hard for You

Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.

With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.

If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.

Nine-tower development at Mississauga mall approved in Ontario Land Tribunal settlement

A nine-tower mixed-use development at a Mississauga mall has been approved under an Ontario Land Tribunal settlement.The plan is for a property in the northwest quadrant of Erin Mills Town Centre at 5100 Erin Mills Parkway. The property is currently home to restaurants and shops, which would be torn down for the development.The property owner, EMTC Holdings Inc., was planning a multi-phased development with nine towers, from 20 to 44 storeys high, with a total of 3,162 units. Residents opposed the project when it came to public...

A nine-tower mixed-use development at a Mississauga mall has been approved under an Ontario Land Tribunal settlement.

The plan is for a property in the northwest quadrant of Erin Mills Town Centre at 5100 Erin Mills Parkway. The property is currently home to restaurants and shops, which would be torn down for the development.

The property owner, EMTC Holdings Inc., was planning a multi-phased development with nine towers, from 20 to 44 storeys high, with a total of 3,162 units. Residents opposed the project when it came to public meetings in 2025. People raised concerns about the height of the buildings, the lack of proposed affordable and rental units, and the loss of existing retail businesses.

The property owner appealed to the Ontario Land Tribunal, citing council’s failure to make a decision on the official plan amendment and rezoning applications. The tribunal has the power to override municipal decisions.

The city and the developer reached a settlement, which the tribunal approved in a decision released last week.

The revised plan is for nine mixed-use tower-on-podium buildings ranging from 20 to 37 storeys in height, a public park, an urban plaza and a pedestrian and road network. The project would be built in phases.

The city supported the settlement as the revisions address the key planning issues, including building heights and massing, site organization, simplified site circulation, a mix of uses, the conveyance of a public street and the requirement for a comprehensive master plan, a City of Mississauga spokesperson told INsauga.com.

“The revised proposal represents good planning and an appropriate level of intensification within an identified growth area,” the spokesperson said.

With Ontario’s mandate to build more homes, the tribunal typically decides in favour of developers, Ward 9 Councillor Martin Reid indicated during a live social media meeting.

Poll

“The city is subject to the province and their building more homes mandate,” Reid said. “It was advised by legal to accept the offer of fewer floors and the same density instead of spending millions in court, losing and then having to build the original plan.”

Under Ontario’s Planning Act, a developer can appeal an application to the Ontario Land Tribunal after 120 days if municipal council fails to make a decision. Reid said the developer did not revise plans as requested by the city’s Planning and Development Committee, and waited out the required 120 days to go to the tribunal.

Several compromises were made under the new proposal.

Building heights were reduced, with the towers now ranging from 20 to 37 storeys, compared to heights of up to 44 storeys in the original proposal, the city spokesperson said. Two buildings exceed the 25-storey maximum height permitted by the Official Plan, compared to five buildings in the original submission.

The spokesperson said the revised development has varied building heights and massing. Buildings along Glen Erin Drive are 25 storeys, with 20-storey buildings located at the northwest corner of the site and 23-storey buildings along Erin Centre Boulevard.

The buildings include significant setback and stepbacks to further break up the building massing and reduce its visual impact, the spokesperson said.

“The two taller buildings, at 35 and 37 storeys, are strategically located within the interior of the site, reducing their presence and potential impact along the surrounding streets and adjacent neighbourhoods,” the spokesperson said. “The resulting built form provides an appropriate transition from the surrounding streets and neighbourhood while supporting intensification within the identified growth area.”

The city amended zoning by-law 0225-2007 to establish a revised minimum tower separation distance of 25 metres. The revised proposal satisfies the minimum 25-metre tower separation requirement and, in several locations, exceeds this minimum by providing additional separation between the proposed towers, the spokesperson said.

The Peel District School Board actively participated throughout the mediation process. Based on the board’s assessment of school capacity requirements and the site constraints, it determined that it would not pursue an elementary school site on the mall lands, the spokesperson added.

Mississauga's SAWITRI Theatre and Very Serious Theatre Company present "the joshis"

SAWITRI Theatre Group and Very Serious Theatre Company (VSTC) are proud to present the joshis, a contemporary Canadian play written by Max Kingsbury and directed by Devansh Shah and Raina Desai. The production runs from October 22nd–30th, 2026, at AN1 Studios in Mississauga.Written in English, the joshis (pronounced joe-shes) it is a play about a family gathered to celebrate the festive season of lights, but as the celebration reaches its peak, a dramatic turn of events changes their lives forever! Content Warn...

SAWITRI Theatre Group and Very Serious Theatre Company (VSTC) are proud to present the joshis, a contemporary Canadian play written by Max Kingsbury and directed by Devansh Shah and Raina Desai. The production runs from October 22nd–30th, 2026, at AN1 Studios in Mississauga.

Written in English, the joshis (pronounced joe-shes) it is a play about a family gathered to celebrate the festive season of lights, but as the celebration reaches its peak, a dramatic turn of events changes their lives forever! Content Warnings: Strong Language, suitable for ages 14+

"SAWITRI Theatre Group is redefining how culturally rooted stories can move, challenge, and unite contemporary audiences,” says Jasmine Sawant the Founder & Artistic Co-Director.

Founded in 2003, SAWITRI Theatre Group is an award-winning not-for-profit theatre company based in Mississauga, Ontario. Under the leadership of Jasmine Sawant and Shruti Shah, SAWITRI has produced more than 93 works, including 23 full-length plays across four languages: English, Marathi, Gujarati, and Hindi. Recognized for its innovative and risk-taking approach, SAWITRI is committed to staging culturally specific stories with universal resonance. The company creates space for intergenerational and intercultural dialogue while providing meaningful opportunities for both emerging and established artists. With a mandate to inform, entertain, and heal, SAWITRI continues to shape Canada’s theatrical landscape through bold storytelling and deep community engagement. SAWITRI Theatre is also the producer and presenter of the Mississauga Multilingual Fringe Festival (MMFF), the only multilingual fringe festival in North America. Operationally, SAWITRI Theatre Group is partly funded by the City of Mississauga and the Ontario Arts Council, as well as by The Open Space, Nitin Sawant, and the unstinting support of family, friends and volunteers.

Very Serious Theatre Company is a newly minted new generation theatre Company that presents work in Mississauga and Toronto.

Performance ScheduleThu Oct 22 @8:00 PM – Preview; Fri Oct 23 @8:00 PM - Opening nightSat Oct 24 @2:00 PM & 8:00 PM; Sun Oct 25 @2:00 PM and Thu Oct 28, Fri Oct 29 and Sat Oct 30 @8:00 PMVenue - AN1 Studios, 2465 Cawthra Rd Unit 132 Mississauga, ON L5A 3P2Tickets -https://www.zeffy.com/en-CA/ticketing/the-joshis

Mississauga, Ont. approves 1-year data centre moratorium

Mississauga city council votes unanimously in favour of one- year pause on data centre developmentAfter receiving pushback and concern from residents in the area, Mississauga city council has voted unanimously in favour of one - year data centre moratorium. Lexy Benedict reportsMore Videos0 seconds of 0 secondsVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard ShortcutsEnabledDisabledShortcuts Open/Close/ or ?Play/PauseSPACEIncrease Volume↑Decr...

Mississauga city council votes unanimously in favour of one- year pause on data centre development

After receiving pushback and concern from residents in the area, Mississauga city council has voted unanimously in favour of one - year data centre moratorium. Lexy Benedict reports

Parrish vs. Crombie: 63% choose one candidate for Mississauga mayor

The poll asked: Who will you vote for as Mississauga mayor?Exactly 1,000 votes were cast, with 628 respondents, or 62.8 per cent, choosing Parrish, compared with 372 votes, or 37.2 per cent, for Crombie.The poll was published at 6:55 a.m. on Sept. 29 and closed at 10:40 a.m. on Sept. 30, after being open for 27 hours and 45 minutes.That represents a 25.6 percentage point gap between the two candidates among readers who participated.The poll was specifically a head-to-head question between Parrish and Crombie and d...

The poll asked: Who will you vote for as Mississauga mayor?

Exactly 1,000 votes were cast, with 628 respondents, or 62.8 per cent, choosing Parrish, compared with 372 votes, or 37.2 per cent, for Crombie.

The poll was published at 6:55 a.m. on Sept. 29 and closed at 10:40 a.m. on Sept. 30, after being open for 27 hours and 45 minutes.

That represents a 25.6 percentage point gap between the two candidates among readers who participated.

The poll was specifically a head-to-head question between Parrish and Crombie and did not include the other candidates running for mayor.

Mississauga’s official candidate list includes 14 people seeking the mayor’s chair in the Oct. 26 municipal election.

Carolyn Parrish

Parrish is seeking her first full four-year term as mayor after winning Mississauga’s 2024 mayoral by-election.

The by-election was held after Crombie left the mayor’s office to lead the Ontario Liberal Party.

Parrish was elected mayor on June 10, 2024, and officially took her oath of office on June 24 to serve the remaining two years of the 2022-2026 council term.

Her political career stretches back decades.

Before becoming mayor, Parrish served on Mississauga city council and spent 13 years in federal politics. She was also a Peel school board trustee and later chair of the board. Before entering politics, she worked as a teacher.

During her time as mayor, Parrish has focused on issues including housing, affordability, transit and infrastructure. Her tenure has included the Mayor’s Housing Task Force and continued calls for major transit investments in Mississauga.

Bonnie Crombie

Crombie is seeking a return to the mayor’s office after holding the position for roughly a decade.

She was first elected mayor of Mississauga in 2014 and went on to win three consecutive mayoral elections before leaving the job to lead the Ontario Liberals.

Before becoming mayor, Crombie represented Ward 5 on Mississauga city council and previously served as the Liberal MP for Mississauga-Streetsville.

Crombie became leader of the Ontario Liberal Party in 2023 and led the party into the 2025 provincial election.

The Liberals regained official party status in that election, but Crombie did not win a seat in Mississauga East-Cooksville. She later stepped down as party leader and returned to Mississauga politics to run for mayor again in 2026.

Her current mayoral campaign has focused on issues including affordability, housing and transportation.

The election creates an unusual political matchup for Mississauga, with the city’s current mayor and its previous mayor both seeking the top job.

Mississauga voters head to the polls on Monday, Oct. 26, 2026. Advance voting runs from Oct. 6 to 11.

The original INSAUGA Canada poll is not a scientific survey and represents only the views of readers who chose to participate. The poll was published at 6:55 a.m. on Sept. 29 and closed at 10:40 a.m. on Sept. 30 after receiving exactly 1,000 votes. INSAUGA Canada, one of Canada’s largest independent digital news networks, generates approximately 50 million impressions per month across all of its networks.

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This website publishes news articles that contain copyrighted material whose use has not been specifically authorized by the copyright owner. The non-commercial use of these news articles for the purposes of local news reporting constitutes "Fair Use" of the copyrighted materials as provided for in Section 107 of the US Copyright Law.

Trademark Legal Fees Mississauga, Ontario

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Trademark Attorney Working With Clients in Mississauga, Ontario