If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the CA can be expensive and arduous.
This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.
So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in London, Ontario.
At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with CA trademark filing, CA trademark responses, and CA trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.
Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.
Using a trademark attorney for filing in London, Ontario, can significantly increase your chances of a successful registration. The CA government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.
At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.
In terms of filing a CA trademark, we provide an easy three-step process to protect your intellectual property:
1. You provide your trademark info to our team via an online form.
2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the CA Once performed, we'll send you a legal opinion letter that details our findings.
3. Sausser Summers, PC, files your CA trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.
The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the CA Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.
The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.
Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:
Check to see if your proposed trademark is registered by another entity.
Conduct research to see if another business is using the trademark for which you're applying.
Provide advice and guidance on the strength of your trademark.
Draft and submit your trademark applications and application revisions.
Advice and guidance regarding trademark maintenance and protection.
Monitor the market for unauthorized use of your trademark.
Trademark enforcement to protect you against infringement.
Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.
Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in London, Ontario.
Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.
In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.
For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.
Trademarks in the CA can last indefinitely, but did you know that clients in London, Ontario can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.
The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.
Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.
During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.
After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.
It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.
By hiring trademark attorneys helping clients in London, Ontario, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.
In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.
In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.
If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.
To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.
It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.
Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.
At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.
It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.
When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.
Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.
In summary:
Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.
With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.
If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.
Prestigious Canadian harness racing awards head to London in 2026 The 37th O’Brien Awards Weekend will bring a major celebration of Canadian harness racing to London, Ontario, from January 30 to February 1, 2026. This event, organized by Standardbred Canada, is known for honouring the best achievements in the sport, and its arrival in London highlights the city’s growing role in the racing community.The weekend begins on January 30 with Standardbred Canada’s annual Board Meeting and All Memb...
The 37th O’Brien Awards Weekend will bring a major celebration of Canadian harness racing to London, Ontario, from January 30 to February 1, 2026. This event, organized by Standardbred Canada, is known for honouring the best achievements in the sport, and its arrival in London highlights the city’s growing role in the racing community.
The weekend begins on January 30 with Standardbred Canada’s annual Board Meeting and All Members Meeting. Later in the evening, guests will enjoy live racing at The Raceway, offering an exciting start to the celebration.
“We are very excited that the 37th O’Brien Awards will be hosted in London, Ont.,” said Darryl Kaplan, President & CEO of Standardbred Canada. “With the support of our outstanding partners at Western Fair District and access to world-class facilities, we hope guests and finalists from across North America will bring family and friends to join us for an unforgettable celebration of Canadian harness racing.”
The highlight of the weekend will take place on January 31, when the Black Tie Gala is held at the newly rebranded J-AAR Expo Centre at Western Fair District. The elegant venue, formerly known as the Agriplex, will be transformed into a stunning setting for the ceremony. Its large lobby will serve as the stage for the Red Carpet Show and the cocktail reception, adding glamour to the night.
“The O’Brien Awards are the pinnacle of our sport in Canada and our organization is tremendously excited to host this event for the first time. We look forward to welcoming guests to London and celebrating the very best in Canadian harness racing,” said Greg Blanchard, Director of Equine Programming at The Raceway at Western Fair District.
Guests will stay at the new Hard Rock Hotel London, located within the 100 Kellogg Lane entertainment district. With bold design, premium amenities, and direct tunnel access to attractions such as The Factory, the Children’s Museum, and The Club House sports simulators, visitors will enjoy a complete experience.
Hosting the event in London is expected to support the local economy and strengthen ties between the city and its agricultural heritage. The 37th O’Brien Awards Weekend will celebrate excellence, community spirit, and the vibrant culture of Canadian harness racing.
Photo Credit: ob_trophy
I would like the Ground to Freeze!
Swath Grazing! Burning Brush Piles! Almost got Stuck!
The London, Ont., team has fixed church windows across the provinceThe craftsmen at Sunrise Stained Glass in London, Ont., have made the difficult decision to close shop after years of making and restoring coloured glass across Ontario.For nearly half a century, the Wharncliffe Road shop has been a place where the ancient art has been taught to hundreds of students interested in stained glass, and where the most delicate window panels have found new life.But now, a 'for sale' sign stands outside the business as the own...
The craftsmen at Sunrise Stained Glass in London, Ont., have made the difficult decision to close shop after years of making and restoring coloured glass across Ontario.
For nearly half a century, the Wharncliffe Road shop has been a place where the ancient art has been taught to hundreds of students interested in stained glass, and where the most delicate window panels have found new life.
But now, a 'for sale' sign stands outside the business as the owner makes plans to close at the end of the month.
While stained glass started as a simple hobby for Roger Chapman, who opened the store in 1979, he went on to design and craft windows at private residences and completed major restoration projects for hundreds of churches from Windsor to Kingston to Sudbury.
“I’ve loved it,” he said, calling the process of rebuilding a window that is falling apart is "rewarding."
Londoners may recognize some of Chapman’s local work. Since the late 1980s, Sunrise has restored nearly every window in St. Peter’s Cathedral Basilica in London, he said, including the three rose windows, as well as most of the windows at St. John the Evangelist Anglican Church.
Sunrise took part in the restoration of the Basilica of Our Lady Immaculate in Guelph, Ont., the shop's largest project to date with over 550 stained glass panels, which won an award of excellence from the Canadian Association of Heritage Professionals.
Chapman and his partners' other restoration works across Ontario has included windows at St. Mary's Pro Cathedral in Hamilton, the Central Presbyterian Church in Cambridge, as well as both Queen's University and the Royal Military College in Kingston.
The shop has also provided the stained glass hobbyist community with all their supplies and even offered classes for beginners, running continuously since the shop opened, Chapman said.
Chapman and his two partners felt they had gotten too old to keep going with the business, he explained, and the shop is set to close around the end of December.
The first item Chapman ever crafted out of stained glass was an ashtray he made for his wife, he recalled. He still has it, he added, joking that his first attempt “haunts” him to this day.
His love of stained glass began while he was running his old wicker store in the 1970s. A stained glass artist worked above his shop, he said, until one day the man disappeared, leaving behind all of his materials.
“I thought, well, that looked easy from what I've watched,” he said. “So, I read a book and I used his tools and I started making things myself. And that was the start of it.”
It quickly became a bigger part of his life than the retail sale of wicker furniture and seemed like a more interesting direction to take, he explained.
He brought two new partners on board, one who had extensive experience restoring church windows and the other with a talent for painting, he said, helping the shop broaden into the restoration work they went on to complete across the province.
London is a lucky place to be for a stained glass enthusiast, said Chapman.
Around the turn of the 20th century, a company in London called Hobbs Manufacturing — “the Home Depot of their times,” he said — supplied everything needed to build a home including a stained glass studio where people could pick out windows.
“That's why, if you walk around London now, you see a lot of stained glass in the residential houses,” he said. “Because it was so easy to add that bit when you were building a house.”
Many of those windows were replaced with clear glass in the mid 1900s as they reached the end of their lifespan, he said, but Sunrise has gotten many requests over the years from the owners of these old homes for new stained glass, as restoring houses to their original style becomes more popular, he said.
As more works of stained glass reach the point of needing restoration work, Chapman is confident that new professionals will emerge who are up to the task, he said.
“There are still a lot of people that are interested in getting into it the same way I did, as a hobby,” he said. “I’m thinking that the restoration part of the business is so interesting and rewarding, I think those people will get into it as well.”
As for Chapman, he hopes to continue crafting stained glass in his spare time, he said, but he will be enjoying his retirement, keeping busy as he tends to his horses on his farm outside Goderich.
Jack joined CBC London after graduating from Fanshawe College in 2025. He previously studied political science and Russian studies at Dalhousie University in Halifax, NS. You can contact him at jack.sutton@cbc.ca.
The Canadian Food Inspection Agency (CFIA) on Monday confirmed five outbreaks of highly pathogenic avian influenza (HPAI) on commercial turkey farms in the municipality of Strathroy-Caradoc. Here’s what to know about how federal officials respond when bird flu hits farms.The CFIA said all five infected premises are commercial turkey farms in Strathroy-Caradoc. The affected flocks include approximately 33,000, 15,700, 15,500, 15,700 and 15,200 turkeys, the agency said in an email statement.The outbreaks were decla...
The Canadian Food Inspection Agency (CFIA) on Monday confirmed five outbreaks of highly pathogenic avian influenza (HPAI) on commercial turkey farms in the municipality of Strathroy-Caradoc. Here’s what to know about how federal officials respond when bird flu hits farms.
The CFIA said all five infected premises are commercial turkey farms in Strathroy-Caradoc. The affected flocks include approximately 33,000, 15,700, 15,500, 15,700 and 15,200 turkeys, the agency said in an email statement.
The outbreaks were declared on Nov. 14, Nov. 22, Nov. 26, Nov. 28 and Nov. 29, respectively.
These are the first outbreaks in the region since February, when a Middlesex Centre farm tested positive. Before then, seven farms in the London area were hit between Dec. 14 and Jan. 3.
After receiving a “sick bird call,” the CFIA collects samples from up to 10 birds per premises, including the most recently deceased birds when possible.
If fewer than five dead birds are available and results come back negative, the agency will follow up and reassess. When no dead birds are present, swabs are taken from live birds.
One of the primary testing tools is the polymerase chain reaction (PCR) test, described by the CFIA as “highly accurate” with “high sensitivity and specificity.” It can detect low viral loads and is considered the “gold standard” for early diagnosis in poultry, wild birds and mammals, and is unlikely to produce false positives.
PCR testing is a “very” accurate method of testing for bird flu, said Scott Weese, an infectious diseases veterinarian and professor at the Ontario Veterinary College at Guelph University.
When birds test positive for avian influenza, the CFIA said it takes immediate disease-control actions, which may include:
The CFIA said it uses internationally recognized, humane methods, noting that affected birds in Strathroy-Caradoc were euthanized using carbon dioxide gas.
LONDON, Ont. – For the fourth consecutive season, and sixth time in tour history, PBR (Professional Bull Riders) Canada’s elite Cup Series will buck into London, Ontario, holding the PBR London Classic at Canada Life Place on June 5, 2026.The PBR Ottawa Classic will have added significance as one of just three PBR Canada Cup Series events in Ontario during the 2026 individual season.PBR Canada’s Cup Series, which set tour records in eleven cities in 2025, welcoming more than 75,000 fans, regularly features Can...
LONDON, Ont. – For the fourth consecutive season, and sixth time in tour history, PBR (Professional Bull Riders) Canada’s elite Cup Series will buck into London, Ontario, holding the PBR London Classic at Canada Life Place on June 5, 2026.
The PBR Ottawa Classic will have added significance as one of just three PBR Canada Cup Series events in Ontario during the 2026 individual season.
PBR Canada’s Cup Series, which set tour records in eleven cities in 2025, welcoming more than 75,000 fans, regularly features Canada’s best riders alongside some of the organization’s top international athletes, squaring off against the rankest bucking bulls from across the nation.
For one night only, fans will witness exhilarating 8-second rides and wrecks throughout the unpredictable, action-packed event as the PBR’s courageous bull-riding athletes face off against their 1,800-pound opponents born to buck.
The PBR London Classic will mark the fifth event of the 2026 regular season for PBR Canada’s premier Cup Series.
When the Cup Series last travelled to London in June 2025, welcoming a record-setting, sold-out crowd, Dakota Buttar (Eatonia, Saskatchewan) showed up and showed out, going a perfect 3-for-3 to win the event and overtake the No. 1 rank in the national standings.
Buttar got off to a quick start in Round 1, delivering the top score when he covered Kryptonite (Vold Rodeo) for 88.5 points. The reserved veteran then remained atop the leaderboard following Round 2 when he outlasted Red Rust (Vold Rodeo) for 87.5 points.
With the first pick in the championship round bull draft, Buttar elected to go head-to-head with More or Less (Thompson Rodeo Livestock). Nodding with confidence, Buttar repeated his past success, dominating the bovine athlete for 89 points to clinch his second Cup Series win of the season.
Buttar earned a crucial 251 points for the victory. While he travelled to London 151 points behind No. 1 Jake Gardner (Fort St. John, British Columbia), the win allowed Buttar to overtake the lead in Canada, by a then 100 points ahead of No. 2 Gardner.
Other past PBR Canada Cup Series event winners in London are: Cody Coverchuk (2024 – Meadow Lake, Saskatchewan); Daylon Swearingen (2023, 2019 – Piffard, New York); and Reese Cates (2016 – Ocala, Florida).
The bull riding action for 2026 PBR Canada Cup Series’ London Classic, begins at 7:00 p.m. ET on Friday, June 5.
Tickets for the event go on sale Friday, November 21 at 10:00 a.m. EST, and start at $33.25, standard ticketing fees may apply, and can be purchased at the Canada Life Place Gate 1 Box Office and online at Ticketmaster.ca.
Stay tuned in to PBRCanada.com and follow the tour on Facebook (PBR Canada), X (@PBRCanada), and Instagram (@PBRCanada) for the latest results, news, stats and more.
Rock the Park has announced another headliner for its 2026 lineup.Grammy-nominated The Lumineers will play on Wednesday July 15, alongside special guests Dylan Gossett, Michael Marcagi and others yet to be announced.The multi-day music festival – which brings thousands to downtown London’s Harris Park every year – runs from July 15 to 18.“We’re incredibly grateful and beyond excited to bring The Lumineers, one of the biggest and most beloved acts in modern folk and indie music, to London, On...
Rock the Park has announced another headliner for its 2026 lineup.
Grammy-nominated The Lumineers will play on Wednesday July 15, alongside special guests Dylan Gossett, Michael Marcagi and others yet to be announced.
The multi-day music festival – which brings thousands to downtown London’s Harris Park every year – runs from July 15 to 18.
“We’re incredibly grateful and beyond excited to bring The Lumineers, one of the biggest and most beloved acts in modern folk and indie music, to London, Ontario,” Brad Jones, the event’s organizer, said in a statement.
The Lumineers have risen to become “one of the most successful and influential bands of their generation, blending alternative rock, Americana, and heartfelt storytelling,” Jones said.
Organizers have so far lined up performers for three nights:
Davis, an American country singer with five No. 1 hits, performed at the CFL’s Grey Cup halftime show in 2022 alongside Josh Ross, a former Western Mustangs football player who is now a country performer.
2026 will mark the 22nd edition of Rock the Park.
The 2025 event sponsored the Children’s Health Foundation, Big Brothers Big Sisters and the Anita May Music & Mental Health Fund, organizers said. Rock the Park started two decades ago as a classic rock-themed event, originally as a fundraiser for Bethany’s Hope – which supports research for metachromatic leukodystrophy.