If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the CA can be expensive and arduous.
This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.
So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Surrey, BritishColumbia.
At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with CA trademark filing, CA trademark responses, and CA trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.
Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.
Using a trademark attorney for filing in Surrey, BritishColumbia, can significantly increase your chances of a successful registration. The CA government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.
At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.
In terms of filing a CA trademark, we provide an easy three-step process to protect your intellectual property:
1. You provide your trademark info to our team via an online form.
2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the CA Once performed, we'll send you a legal opinion letter that details our findings.
3. Sausser Summers, PC, files your CA trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.
The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the CA Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.
The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.
Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:
Check to see if your proposed trademark is registered by another entity.
Conduct research to see if another business is using the trademark for which you're applying.
Provide advice and guidance on the strength of your trademark.
Draft and submit your trademark applications and application revisions.
Advice and guidance regarding trademark maintenance and protection.
Monitor the market for unauthorized use of your trademark.
Trademark enforcement to protect you against infringement.
Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.
Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Surrey, BritishColumbia.
Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.
In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.
For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.
Trademarks in the CA can last indefinitely, but did you know that clients in Surrey, BritishColumbia can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.
The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.
Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.
During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.
After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.
It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.
By hiring trademark attorneys helping clients in Surrey, BritishColumbia, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.
In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.
In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.
If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.
To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.
It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.
Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.
At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.
It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.
When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.
Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.
In summary:
Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.
With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.
If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.
A new provincial disaster report shows that what turns a rare geological event into a mass-casualty disaster is not just the earthquake itself but whether or not communities are ready when it strikes.Picture this: it’s a midsummer heatwave during wildfire season. A megathrust magnitude 9.0 earthquake ruptures off the shores of Vancouver Island.Within minutes of violent shaking across Vancouver Island and the Lower Mainland, 18,000 buildings are damaged, more than 3,400 people are dead, and 10,000 more injured. The shaking...
A new provincial disaster report shows that what turns a rare geological event into a mass-casualty disaster is not just the earthquake itself but whether or not communities are ready when it strikes.
Picture this: it’s a midsummer heatwave during wildfire season. A megathrust magnitude 9.0 earthquake ruptures off the shores of Vancouver Island.
Within minutes of violent shaking across Vancouver Island and the Lower Mainland, 18,000 buildings are damaged, more than 3,400 people are dead, and 10,000 more injured. The shaking stops, and coastal communities receive a second warning: an imminent tsunami with multiple waves is on its way, and people are asked to move to high ground. Ten to 20 minutes later, it hits. Strong currents in Victoria’s Inner Harbour damage infrastructure. Meanwhile, wildfires continue to burn while responses are impacted.
Then, in late September, an aftershock hits: a magnitude 7.1 earthquake, 60 kilometres deep below Sidney, striking as an atmospheric river moves through southwest B.C.
This might sound like an incredible, frightening scene out of a science fiction movie. According to the British Columbia Disaster and Climate Risk and Resilience Assessment (DCRRA), dated October 2025, this is “currently one of the more likely earthquake scenarios in B.C.” The DCRRA puts the annual likelihood of this extreme event at under 1 per cent, which rises to between two and 10 per cent in the next 10 to 30 years.
Commonly referred to as “the big one,” scientists know this colossal earthquake is eventually coming due to building tectonic stress in the Cascadia Subduction Zone, but they can’t predict its exact date. It happens roughly every 400-500 years, and as of 2026, it’s been 326 years since the last one. According to the Oregon Department of Emergency Management, scientists currently predict there’s a 37% chance that a megathrust earthquake of 7.1 magnitude or greater will occur within the next 50 years in this fault zone.
The DCRRA ensures risk information is more available to communities and practitioners so they are able to prepare and act for situations such as this, the Ministry of Emergency Management and Climate Readiness (EMCR) told Victoria News.
“Being prepared is vital to reducing those risks,” the ministry said.
BUILDING SAFETY
The DCRRA includes a new hazards insight tool that shows an estimated 92 per cent of B.C.’s population and 78 per cent of critical facilities are exposed to the risks of a quake.
For decades to come, B.C. will have a mix of buildings designed to different earthquake standards. There are “high-code” buildings constructed to modern seismic standards, including the 2020 National Building Code of Canada and the newer BC Building Code 2024 that came into effect on March 10, 2025.
But then there are “moderate code” buildings constructed under codes developed in the late ‘80s to early 2000s, “low code” buildings, often built between the ’70s and ’80s, and “pre-code” buildings, considered “highly vulnerable.” They include red brick heritage buildings around Chinatown and Victoria’s inner core.
In 2017, a study commissioned by the city showed that a major earthquake could destroy or severely damage nearly 40 per cent of structures – around 4,000 buildings – in Victoria.
The province works closely with Natural Resources Canada and Codes Canada to ensure construction requirements meet the “highest known seismic risk factors to ensure people’s safety,” the ministry said.
Victoria News asked the City of Victoria whether it has a funded plan to address seismically vulnerable city-owned buildings and critical facilities, but the city did not provide specific details in its response.
“Emergency Management Victoria works to prepare for major incidents such as earthquakes through many diverse initiatives, including public education, supporting neighbourhood resilience, preparing internal plans and policies, and training and exercising staff to prepare,” the city said.
Through the Disaster Risk Reduction Grant, the city upgraded “most of its underground infrastructure” to be seismically resilient, the city said in a past interview. There is also a tax incentive program for heritage buildings that undergo alterations for seismic upgrading work.
CONCERNS ABOUT INSURANCE
Insurance is another matter. The DCRRA suggests a single major earthquake could destabilize Canada’s insurance industry.
The province noted it is “encouraged” that the federal government is starting to have discussions with insurers on how to stabilize the insurance sector in extreme earthquake events.
However, it noted there is room for even more action. In a statement, it called on the federal government to follow through on past commitments to implement a low-cost national flood insurance program and expand that to include earthquake coverage.
“Forty per cent of Canada’s population lives in areas of moderate to high earthquake risk,” the ministry said.
MITIGATION FUNDING
The province offers two funding streams – the Community Emergency Preparedness Fund (CEPF) and the Disaster Resilience and Innovation Funding (DRIF) program – that are available to help communities meet their mitigation needs.
As an example, the Town of Sidney is receiving $176,000 for a disaster-safe water supply project aimed at helping the community access alternate sources of potable water in a disaster event.
In partnership with the federal government, the province has invested more than $43.6 million through the Adaptation, Resilience and Disaster Mitigation program. In 2025-26, the Ministry of Transportation and Transit allocated $7 million for seismic retrofits.
Through the Seismic Mitigation Program, the province is replacing or seismically upgrading 71 schools, with 58 projects complete to date.
“The province has also made significant upgrades to seismic systems to improve safety in hospitals throughout B.C., and strict guidelines must be followed when building new hospitals to ensure they are resilient to seismic activity,” the ministry said in a statement.
THE UNANSWERED QUESTION
For now, the province says the DCRRA is a reference point for better understanding risks and taking steps to reduce them, and it will continue to work with partners to build on this assessment.
The next phase is focusing on supporting regulated entities, such as local governments, and community-led assessments that will lead to local action.
In order to help local governments meet their risk assessment obligations under the Emergency and Disaster Management Act, the EMCR offers guidance, tools, risk information and resources such as the B.C. Hazard Insights Tool and ministry-led risk assessments.
Asked how the government should prepare for low-probability, high-impact disasters such as the megathrust quake, Conservative critic for emergency management Sheldon Clare said planning must account for the reality that emergencies rarely unfold as expected.
“When a major disaster happens, all the best-laid plans tend to go out the window. You end up relying on the initiative of the people who survive and help coming from areas that are less affected.”
With the DCRRA, the science is clear, the risk is mapped and funding exists to help municipalities. Yet, how much safer British Columbians will actually be when they find themselves on shaky ground remains an open question.