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File a Trademark for $399 + $250 Government Filing Fee

Trademark Attorney Working With Clients in St. John's, Newfoundland

If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.

This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.

So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in St. John's, Newfoundland.

At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.

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Sausser Summers, PC: Simplifying the U.S. Trademark Process

Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.

Using a trademark attorney for filing in St. John's, Newfoundland, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.

At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.

In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:

1. You provide your trademark info to our team via an online form.

2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.

3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.

The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Online Trademark Attorney St. John's, Newfoundland
The bottom line?

At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Do I Really Need a Trademark Attorney for Protecting My Business in St. John's, Newfoundland?

It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.

The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.

Additional Benefits of Using a Trademark Attorney

Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:

Check to see if your proposed trademark is registered by another entity.

Conduct research to see if another business is using the trademark for which you're applying.

Provide advice and guidance on the strength of your trademark.

Draft and submit your trademark applications and application revisions.

Advice and guidance regarding trademark maintenance and protection.

Monitor the market for unauthorized use of your trademark.

Trademark enforcement to protect you against infringement.

 Online Trademark Lawyer St. John's, Newfoundland

Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.

What About Online Filing Services?

Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in St. John's, Newfoundland.

 Trademark Attorney St. John's, Newfoundland

Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.

In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.

For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.

Understanding Trademarks Over Time

Trademarks in the U.S. can last indefinitely, but did you know that clients in St. John's, Newfoundland can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.

The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.

 Trademark Law Firm St. John's, Newfoundland

Steps to Renew Your Trademark

Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.

During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.

After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.

It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.

By hiring trademark attorneys helping clients in St. John's, Newfoundland, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.

Losing Your Trademark Rights Through Abandonment

In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.

Losing Your Trademark Rights Through Inappropriate Licensing

In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.

How to Avoid Having to Refile Your Trademark

If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.

To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.

It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.

Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.

 Trademark Lawyer St. John's, Newfoundland
 Trademark Firm St. John's, Newfoundland

What Makes an Online Trademark Attorney Great?

At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.

It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.

When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.

Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.

In summary:

  • Be sure you're using a licensed trademark attorney helping clients in St. John's, Newfoundland.
  • It's best to work with a trademark lawyer who has years of experience filing trademarks.
  • Ensure that your trademark lawyer is willing to provide ongoing notifications relating to your trademark application process.
 Trademark Registration Lawyer St. John's, Newfoundland

Trademark Attorneys Working Hard for You

Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.

With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.

If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.

Latest News in St. John's, Newfoundland

Bob Cole, voice of hockey in Canada for decades, dies at 90

Bob Cole, the voice of hockey in Canada for a half-century, who provided the soundtrack for some of the national sport’s biggest moments, died April 24 in St. John’s, the capital of the Canadian province of Newfoundland and Labrador. He was 90.John Shannon, a friend and fellow broadcaster, confirmed his death, which was also announced by the Canadian Broadcasting Corp., the network for which Mr. Cole worked. The cause was not immediately available.Known for his “Oh baby!” catchphrase, Mr. Cole called man...

Bob Cole, the voice of hockey in Canada for a half-century, who provided the soundtrack for some of the national sport’s biggest moments, died April 24 in St. John’s, the capital of the Canadian province of Newfoundland and Labrador. He was 90.

John Shannon, a friend and fellow broadcaster, confirmed his death, which was also announced by the Canadian Broadcasting Corp., the network for which Mr. Cole worked. The cause was not immediately available.

Known for his “Oh baby!” catchphrase, Mr. Cole called many notable games as part of CBC’s “Hockey Night in Canada.” His distinctive play-by-play style added even more flavor to the 1972 Summit Series between Canada and the Soviet Union, when he did the radio broadcast, the 2002 Olympic final in Salt Lake City and numerous Stanley Cup finals.

NHL Commissioner Gary Bettman said Mr. Cole “made every game he called sound bigger” and “transcended generations by sharing his obvious passion for our game and his stunning talent for conveying hockey’s excitement and majesty with both eloquence and enthusiasm.”

Mr. Cole called his first game, on radio, between Boston and Montreal in 1969 and moved to TV in 1973. He called his last game on April 6, 2019 — the regular season finale between the Montreal Canadiens and the Toronto Maple Leafs — and in between was honored by the Hockey Hall of Fame in 1996, winning the Foster Hewitt Memorial Award for outstanding contributions as a hockey broadcaster.

“All the coaches around the league and all the hockey people, they trusted him,” Winnipeg Jets coach Rick Bowness said. “He was a true pro. You could tell him anything and he called a great game.”

Tampa Bay Lightning coach Jon Cooper said he developed his passion for the game by listening to Mr. Cole when he was growing up.

“It was all because of the emotion that Bob Cole brought to this game,” Cooper said. “And he’s the Wayne Gretzky of announcers. My passion for this game is built on what Bob Cole said and every night watching ‘Hockey Night in Canada,’ I’d turn that thing on at 5 o’clock just to hear his voice.”

Mr. Cole’s reach extended beyond hockey. He skipped Newfoundland at the 1971 Brier and 1975 Canadian men’s curling championship, served as quiz master on “Reach for the Top” and worked for the Newfoundland government.

A complete list of survivors was not immediately available.

Visiting An Old Friend In St. John's, Newfoundland

When bitten by the travel bug, the outside world tends to look fresh and tantalizing, while one's home country can feel banal, or outright problematic. I'm constantly on a quest to visit foreign places, and yet, I haven't seen each Canadian province/territory, let alone delved into the endless sub-regions and cultures of this massive country. The longer I'm away from my home and native land, the more I recognize the need to rectify this oversight. So since I grew up in Central Canada (Ontario), and spent more than a decade as a traveling sal...

When bitten by the travel bug, the outside world tends to look fresh and tantalizing, while one's home country can feel banal, or outright problematic. I'm constantly on a quest to visit foreign places, and yet, I haven't seen each Canadian province/territory, let alone delved into the endless sub-regions and cultures of this massive country. The longer I'm away from my home and native land, the more I recognize the need to rectify this oversight. So since I grew up in Central Canada (Ontario), and spent more than a decade as a traveling salesman in the West (British Columbia, Alberta, and Saskatchewan), I figured it was time to take a trip to the East Coast (Newfoundland). Thankfully, I had a close friend/lifelong St. John's resident to show me some highlights and connect me to the unmistakably Celtic culture. With her help, I got up on stage at some of the local live music venues, chased the phallus-shaped iceberg that was the temporary talk of the town, saw transatlantic freighters off from North America's final feet of land, and explored many other facets of this rough n' tumble, but spirited place.

The Rugged Beauty Of The Atlantic Coast

Newfoundland is an island province and the easternmost land mass in North America. It is bounded by the Gulf of St. Lawrence (to the West), the North Atlantic Ocean (to the East), and the Labrador Sea (to the Northeast), which divides Canada from the wintery wonder that is Greenland, and forms the Southern aspect of "Iceberg Alley." As such, in St. John's (North America's easternmost city), the winds blow hard and often (creating a mix of stalwart coniferous forests and grassy tundra), the snows stay late into the spring (something that caught me a bit off-guard during my late-May visit), the rocky shores do their best to meet the onslaught of white-capped waves, and the persistent clouds make you wan't to put on a wool sweater and toque, and seek refuge in a stout beer at an old pub.

Since I was only there for a three-week trip, I embraced the novel and challenging climate with eagerness and intrigue. I enjoyed my daily trips up to Signal Hill to face the wind head on (passing by the harbored ships and fist-bumping the Terry Fox statue on my way out/back). It woke me up with the zip of ten coffees, and put an empowering chill in my bones that would make Wim Hof proud. Upon returning to the inside world, everything felt cozy and beautiful in a way that I hadn't been able to appreciate in the tropical and desert settings of my prior travels. At the same time, it was obvious that eventually the obstinate cold wears on the soul. Newfoundlanders pull no punches in regards to their opinions on the weather. It was the obligatory small talk in any social setting, and it seemed that even though this has always been the case (and always will be), the lifelong residents (of which St. John's has a high percentage) would never make their peace with it. This dynamic is hilariously portrayed in this satirical Newfoundland & Labrador tourism ad (which does genuinely showcase the great sides of downtown St. John's that I saw with fresh eyes).

Though I was encouraged to explore more of the vast island, such as the fjords of the West Coast's Gros Morne National Park, or Labrador's enchanted Torngat Mountain National Park, I was satiated by the immediate attractions around St. John's. For instance, I was able to pick up a section of the 336-kilometer (209-mile) East Coast Trail at Fort Amherst and follow it most of the way to Cape Spear Lighthouse National Historic Site (i.e. the easternmost point on the continent). I thankfully avoided any black bear encounters, but I did see a teenage moose pop out right behind me as I neared the end of Blackhead Road.

Anywhere I couldn't reach on foot, my patient chauffeur, Selina Boland, made sure I saw. We went to the waterfalls of Stiles Cove, the weathered towns of Pouch Cove, the community beach fires and striking viewpoints at Middle Cove, the islands of Tors Cove, the passing icebergs at Ferryland (with an obligatory stop at the appropriately-themed ice cream shop on the way back) – like Tom Hanks in Castaway, the tide seemed to bring in new surprises each day. I realized that there are countless shorelines to visit, hikes to brave, and scenic drives to take just on the Avalon Peninsula alone. No wonder no one bothers to leave this rock.

In St. John's, Music Is Always In The Air

The cultural silver-lining of the remote and capricious environment is that it encourages the St. John's community to come together in song. Any night of the week, at almost every pub along George and Water Street (plus nearby cafes, farmer's markets, and even some traditional house-party sessions), live music can be heard. And because of the Irish heritage (and similar geographical settings), most performers anchor to the folk and Celtic genres. The warmth of the wood and wind instruments blends with the lyrical tragedies of shipwrecks and broken hearts, but also the uplifting swells of sea shanties and late 90's rock covers. This strip really is a paradise for music lovers, and a cabin-fever-busting sanctuary for everyone else.

Selina is an extraordinary local-musician and was kind enough to bring me out to open mics, and even fix us up with a shared gig (amidst her own album launch and upcoming island tour, nonetheless). Between the live music black hole that was the pandemic, and my transition into a world-traveling freelance writer, I hadn't played much in recent years – let alone on a stage. But once a musician, always a musician (in your soul at least) – lack of calluses and intonation be damned! I did my best to eke out a few covers, and then relished my role as an audience member.

For a little taste of the current Newfoundland charts, and stunning drone shots of the surrounding area, check out Selina's latest music video.

Grey Skies Meet Colorful Houses

Another inspiring coping mechanism that Newfies have consistently deployed is painting their houses bright colors to contrast the muted sky. Despite the local propensity for driving everywhere, which leads to a perpetual cab shortage (and no, rideshare companies aren't allowed here), I made a habit of walking as often as I could so as to see all of the different displays. Sometimes the streets looked delightfully random, while other blocks demonstrated neighborly synergy. These playful crayon colorways punch out of the deep blues, greens, and grays that form the natural canvas, just as the bright accents and tenor tunes rise above the sonorous winds and percussive waves.

Each evening, should the clouds decide to part, the parking lot atop Signal Hill National Historic Site fills with locals wishing to bear witness to Canada's first sunset, before heading off to backyard fire pits or preferred watering holes. I like places that have little community rituals – especially when they're anchored to the rhythms of nature. Since Newfoundland is inseparable from the elements, there is no shortage of these amiable expressions. Sure, it's cold a bunch of the time, the cost of living is untenable, and the nation's highest tax rates don't seem to be helping the rising substance abuse and homelessness issues, but hey…that's the kind of stuff you worry about as a citizen of a country, not a nomadic traveler. I think I'll enjoy seeing Canada as a starry-eyed tourist a bit longer.

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Provincial Government Welcomes Uber

The Provincial Government is pleased to welcome Uber, as it launches its ride-sharing service in Newfoundland and Labrador. Starting today, Uber is available for use by residents, businesses and visitors to the province.In accordance with the requirements of the Highway Traffic Act, the province issued a Transportation Network Company (ride-sharing service) licence to Uber earlier this month.The Government of Newfoundland and Labrad...

The Provincial Government is pleased to welcome Uber, as it launches its ride-sharing service in Newfoundland and Labrador. Starting today, Uber is available for use by residents, businesses and visitors to the province.

In accordance with the requirements of the Highway Traffic Act, the province issued a Transportation Network Company (ride-sharing service) licence to Uber earlier this month.

The Government of Newfoundland and Labrador first announced the introduction of a provincial approach to ride sharing in October 2023. Legislative amendments to permit ride-sharing services to operate within the province came into effect on December 21, 2023.

More information about ride-sharing, including how to apply for licences, is available online.

Quotes “As a bucket-list tourist destination, and with a growing reputation as a great place to do business, Newfoundland and Labrador welcomes visitors from around the world. These travellers are used to having a variety of transportation options at their fingertips, and today’s announcement puts us on par with over 10,000 cities around the world where people can hail an Uber.” Honourable Dr. Andrew Furey Premier of Newfoundland and Labrador

“Uber has a great deal of experience with providing this type of service, which people, businesses and municipalities here have been asking for. We made the necessary changes to our legislation and took a provincial approach so ride-sharing operators can do business here. I’m pleased to welcome Uber as the first company to provide this additional option for residents and visitors who need and depend on reliable and safe transportation.” Honourable Sarah Stoodley Minister of Digital Government and Service NL

“Just in time for a busy tourism season, we are excited to bring ride-share to Newfoundland and Labrador. Residents and visitors alike now have a safe, affordable and reliable option to help get them where they need to go, when they need to, and for those with a safe driving record, a flexible opportunity to earn money on their own time. We’d like to thank the Province of Newfoundland and Labrador for their support of rideshare.” Michael van Hemmen General Manager of Mobility of Uber in Canada

“This is a great day for the Newfoundland and Labrador business community. The introduction of ridesharing in our province was a truly collaborative effort between industry and government, and we are grateful for the province’s support in making this happen. We are pleased to welcome Uber and the opportunities it brings for residents and visitors alike to better support our local economy.” AnnMarie Boudreau CEO, St. John’s Board of Trade

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Learn more Premier Furey Announces Provincial Approach to Ride-sharing

Provincial Government Issues Ride-sharing Licence to Uber

Transportation Network Companies (Ride-sharing Service)

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